Manager, Analytics

Manager, Analytics

We are recruiting an Analytics Manager skilled and passionate about using analytics to inform and empower effective communications campaigns for clients. This person will be skilled in operationalizing client questions into smart measurement research and translating best-in-class analytics findings into actionable insights that inform client's communication strategies. This person would have the opportunity to work with corporate clients across healthcare, tech, and other sectors focusing on corporate reputation, issue management, and public affairs. Day to day responsibilities include managing and leading delivery of earned and social listening analyses, checking the work of more junior reports, executing fast analyses to respond to new business and client crises, and exploring ways that AI can be leveraged to scale our analyses. Other responsibilities include the formalization of insights deliverables, consolidating the analytics best practices, and helping show direct report and other junior staff how to use analytics and AI tech stack solutions.

Responsibilities :

• Partner with teams to service client research and analytics requests, lead a team through earned and social media analyses, incorporate feedback from senior leads, and answer questions from internal and external stakeholders
• Help manage workloads of direct report(s) to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.
• Evangelize smart data analytics and AI solutions that inform data-driven decision-making internally and externally with clients and other agency partners
• Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.

Qualifications :

Salary range : $90,000 - $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.