Social Media Specialist (Remote)

SparkAustin, TX, US

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Job Description

Salary :

Social Media Specialist

Are you passionate about building communities on established and emerging social media platforms, creating dynamic and engaging written and visual content, wielding your understanding of their algorithms, and making strategic recommendations for AI, Emerging Tech, Consumer Tech and B2B Tech industries and audience segments?

At Sparkpr we work with some of the brightest brands in the world to support customer acquisition and branding strategies, and their tactical execution.

Position Summary :

We are looking for a social media guru who brings energy and excitement to cultivate and grow social media followings and promote our clients brands. This role will analyze engagement data, identify trends in customer interactions, lead social content strategy and development, and plan digital campaigns to build communities online.

Main Responsibilities :

Assist in developing and implementing social media content across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging platforms, in alignment with client objectives and brand guidelines.
Curate relevant content including posts, images, videos, and stories to enhance audience engagement and brand visibility.
Community engagement and management by responding to comments, messages, and mentions, fostering positive interactions and addressing inquiries promptly.
Assist in the implementation protocols to ensure brand reputation is maintained and escalate issues as necessary.
Execute social media strategies developed by senior team members, ensuring alignment with client goals and industry best practices.
Collaborate with internal teams to coordinate content creation, approval, and scheduling, adhering to established timelines and quality standards.
Utilize social media analytics tools to track performance metrics and analyze campaign effectiveness, providing insights for optimization.
Stay updated on the latest trends and developments in social media marketing, actively seeking opportunities for skill enhancement and professional growth.
Contribute to new business efforts for Spark including research, creating slides, and brainstorming new ideas
Successfully manage remote work, scheduling, and internal communications (email, Slack, team meetings, etc)
Maintain confidentiality and professionalism at all times
Proactive self-starter who offers ideas and / or problem solves alongside the team
Proactively assume additional responsibilities that make tangible agency contributions
Assist in the implementation of paid social media campaigns, contributing to audience targeting, ad creation, and performance monitoring.

Extra Points for Experience in the Following Areas :

Experience managing large-scale community management / social monitoring programs

Background developing, managing, and optimizing paid social campaigns

Creative design skills

Influencer marketing experience

Broader content marketing experience

Expertise with enterprise level social media platforms such as Sprout Social and Sprinklr

Pre-Requisites

3+ years of experience in graphic design, preferably in a digital agency or in-house setting

Proficiency in Adobe Creative Suite, particularly Photoshop and video editing software

Strong understanding of social media, display, and website design best practices

Excellent communication skills and ability to manage multiple projects under tight deadlines

Bachelors degree in Design, Marketing, Communications, or related field preferred

About Spark

From startups to Fortune 20 members, Spark specializes in helping technology-focused and innovation-minded companies transform their brands by bringing powerful narratives to life through public relations and integrated marketing programs.

The agencys full suite of services includes content and social development, programmatic distribution and other forms of paid media, and data-driven insights to inform strategic planning and measure go to market plans. Spark also provides comprehensive strategic communications & marketing services for blockchain and cryptocurrency leaders. From guiding successful token sales to growing companies post-ICO, Spark has emerged as the preferred partner for these highly specialized services across the globe.

Sparks clients are some of the worlds most innovative startups and industry leaders. Please review our website and peruse the variety of brands we have worked with over the years.

Ranked by Forbes as one of Americas Best PR Agencies and recognized by Inc. Magazine as a Power Partner, Spark continues to be honored for its innovation, impact, and leadership in tech PR. Accolades include TechCrunchs Best Tech PR Firm and inclusion in the Inc. 5000 list of fastest-growing companies. Spark has also been celebrated for workplace excellence by PR News and SF Business Times. These awards reflect Sparks ongoing commitment to building category leaders through strategic storytelling, AI-powered precision, and deep-rooted industry expertise.

Spark was founded by Donna (Sokolsky) Burke and Christine Hempel in 1999 at the height of the Internet explosion in Silicon Valley. Fresh off their corporate careers at Netscape where they helped launch the first browser that gave millions access to the Internet, Donna and Christine were well equipped to create a new-economy communications agency.

We are excited to explore new opportunities with you!

Spark Public Relations is an equal opportunity employer that values diversity. Spark PR does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need

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Social Media Specialist • Austin, TX, US