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Healthcare Product Manager

Healthcare Product Manager

BarcoBeaverton, OR, US
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About the Role

We are seeking a strategic Upstream Global Product Manager  to lead the development and commercialization of  smart human-machine interfaces (HMI)  and  advanced visualization solutions  (e.g., medical-grade displays for surgical, imaging, interventional, and endoscopy applications; AI-based HMI for surgical, procedural navigation and guidance). This role will define the product strategy, drive cross-functional execution, and own the  end-to-end lifecycle  of our global portfolio.

You will collaborate with a  global team , take  P&L ownership  of Barco’s standard and custom products, and engage with  top MedTech players  across diverse modalities and clinical segments.

Key Responsibilities

1. Market-Driven Product Strategy

  • Define the  product vision, strategy, and roadmap  based on market dynamics, user needs, and competitive insights to drive sustainable growth.
  • Lead  value proposition development , including market research, customer interviews, and competitive analysis to identify unmet needs and business opportunities.
  • Develop  portfolio strategies  for target clinical settings, ensuring optimal segmentation, pricing, and differentiation.

2. End-to-End Product Lifecycle Management

  • Partner with  Sales, Product Marketing, Project Management, and R&D  to drive  new product introduction (NPI)  and  lifecycle management (LCM) .
  • Steer  advanced development and pre-study projects  to align with business objectives.
  • Build  business cases  for new products / features, including  ROI analysis, pricing strategies, and risk assessments  for global markets.

    • 3. Commercialization & Stakeholder Leadership

  • Develop  Go-To-Market (GTM) strategies  with Sales and Marketing to ensure successful product launches.
  • Co-create  marketing assets, sales collateral, and training programs  to enable commercial success.
  • Support  global exhibitions and events  to drive market engagement.
  • Monitor  sales performance (topline & bottom line)  and optimize for sustainable growth.

    • Qualifications

    Education :

  • Master’s degree in E ngineering, Science, or related field  (MBA is a plus).

    • Experience & Skills :

  • 5+ years in Product Management , with hands-on experience in  NPI and LCM for medical devices / systems  (displays, imaging, or surgical tech preferred).
  • Proven track record of  owning and scaling a product / portfolio  with measurable business impact.
  • Deep knowledge of  medical device development  (V-model, Agile, DHF / DMR, FDA / MDR / NMPA, IEC / ISO standards).
  • Strong  business acumen —ability to prioritize needs, make data-driven decisions, and drive execution in a matrixed organization.
  • Fluent in English & Chinese  (English as primary working language).
  • Exceptional  communication, pitching, and stakeholder influence  skills.
  • Experience at the  intersection of hardware, software, and services  (preferred).
  • Analytical mindset —able to measure project, operational, and sales performance (P&L, ROI, timelines).

    • Behavioral Competencies :

  • Proactive leader  with a  results-driven , ownership mindset.
  • Decisive & influential —able to drive alignment across stakeholders.
  • Adaptable innovator —stays ahead of market / tech trends with strong business intuition.
  • Highly organized self-starter  with excellent time management.

    • D&I Statement

    At Barco, innovation drives everything we do. We believe that diversity fuels creativity, bringing us closer to our colleagues and customers. Inclusion and equity aren't just values—they're core capabilities that propel us toward our shared goals and mission.

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    Product Manager • Beaverton, OR, US