Senior ML Engineer

Senior ML Engineer

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

Your Role

You will build systems that drive millions in revenue through intelligent personalization and optimization. You'll develop and deploy models that understand user preferences, optimize content discovery, and personalize experiences at scale. This is a hands-on role where you'll see direct impact on business metrics daily.

What You'll Do

• Build and deploy ML models serving 100M+ predictions daily
• Develop ranking algorithms that balance relevance, diversity, and revenue
• Implement real-time personalization features with
• Run A / B tests and analyze model performance against business KPIs
• Optimize models for production (latency, throughput, cost)
• Collaborate with product teams to identify new personalization opportunities

What We're Looking For