Social Audience Producer

Capital Public RadioPortland, OR

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About OPB

OPB is a leader in public media, serving diverse communities of the Northwest with fact-based, in-depth news and information about politics, the environment, science, arts, history, and cultures; business, education and more. Powered by the generous support of members, OPB seeks out a variety of voices in our communities and lifts up authentic stories of the people, places, events and issues of the region, providing context and a deeper understanding. OPB’s independent journalism and programs are available at , on OPB Radio and OPB TV. Follow us on , , , and .

The Opportunity

OPB is seeking a Social Audience Producer who brings expertise across social media platforms as well as audience-centered digital platforms, including the website, newsletters and texting services, to help lead social strategy and deliver relevant, timely and engaging content to OPB’s audiences.

This position will create multimedia content for OPB’s digital and social platforms in a way that is authentic to each unique audience while retaining OPB’s strong brand and mission. This position will be comfortable creating video, audio, image posts and text stories for Instagram, YouTube, Threads, BlueSky, Facebook, LinkedIn and TikTok.

This position will also be a key strategic thinker for all of OPB’s social media audiences.

Position Details

This position will work with the digital, audience, content and video teams at OPB. This position would work both collaboratively with small and large teams, as well as on solo projects. This position may also create other multimedia projects such as photo and audio-based storytelling as well as assist in general digital team story producing duties depending on team needs.

This position will also inform day-to-day and long-term goals by analyzing metrics and stay up-to-date on best practices across platforms to assure that OPB leads the conversation while reaching new audiences.

The person selected for this role will keep OPB's central to their work.

Responsibilities

50% Producing and editing multimedia posts for OPB’s social media platforms

Creating engaging social copy
Designing image posts for Instagram, BlueSky, Facebook, and LinkedIn
Working with video teams to design and post social videos
Creating social videos for OPB stories using images, sound and video clips
Updating OPB’s YouTube horizontal and vertical video text to optimize SEO
Scheduling social posts for all OPB content natively and in Social News Desk

40% Analysis and guidance of OPB’s social media strategy

Gathering and reviewing data across all OPB social platforms to create strategic plans to optimize social media content and audience engagement

Working with the Executive Editor, Digital Programming and cross functional teams to implement new strategies across platforms

Analyzing and guiding best practices for OPB’s show and podcast social media accounts such as Think Out Loud, the Evergreen, Oregon Field Guide, Oregon Art Beat and Oregon Experience

Train OPB reporters, editors and producers on social media best practices

Working with OPB’s social media producers on strategic design updates on social media accounts to evolve OPB’s look while maintaining strong brand awareness

10% Assisting with other audience and digital duties including :

Producing digital-first stories created by OPB journalists

Assisting with the First Look daily newsletter

Optimizing stories using SEO best practices

Updating OPB’s homepage, informed by editorial judgment and analytics

Edit copy to meet OPB and AP style guidelines

Coordinating breaking news updates with on-air staff

Minimum Qualifications

Four years of professional experience in social media storytelling in a news environment

Ability to quickly produce high-quality social-first graphics using tools such as Canva

Proficiency in Adobe Creative Suite

Ability to think holistically across platforms and recognize social opportunities for content conceived for TV and radio, and vice versa

Familiarity with digital analytics tools (, Google Data Studio), SEO best practices, and social media platforms best practices

Ability to function in a deadline-driven environment

Commitment to high ethical standards in journalism

Bachelor’s degree or equivalent combination of education, training and experience that provides the requisite knowledge, skills and abilities for this position.

Preferred Qualifications

Bilingual in English and another language, preferably one spoken in communities in the Pacific Northwest (for example, Spanish, Mandarin, Cantonese, Vietnamese and Russian)

Experience pitching and creating vertical social video

Familiarity with Arc XP content management system

Experience using digital audio recording and editing equipment

A voracious news consumer with knowledge of major stories and issues in the Northwest.

Additional Information

This position reports to the Executive Director of Digital Programming, is union represented, and is benefits eligible.

The hiring range for this exempt role is between $60,000-$73,000 annually, depending on qualifications.

For the safety of our employees, the contractors / vendors we work with, and the public we serve, OPB has a mandatory COVID vaccination policy, and all employees are required to show proof of vaccination.

How to Apply

For application instructions, please visit . You will be asked to create an account, upload your resume, cover letter (and other application materials such as a portfolio or links to work), and answer a few position related questions. Once you click “submit” you cannot make changes to your application.

Your application materials are due by Tuesday, September 2nd 2025 at 8 : 59pm Pacific Time.

OPB is an Equal Opportunity Employer.

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Producer • Portland, OR