Manager of Marketing Data Services

Position Overview :

The Manager, Marketing Data Services is a strategic and leadership role responsible for overseeing a team that delivers data-driven insights, reporting, and campaign data management to support HomeServe’s marketing efforts. This position plays a critical role in driving the effectiveness of marketing campaigns for HomeServe utility partners and HVAC businesses through the thoughtful use of data, while also ensuring that the team operates efficiently and collaboratively.

The position supports the marketing department by actively communicating analysis to upper management and engaging in conversations regarding future Direct Mail response rates and targeting as well as strategies for retention rate improvement, all while advocating for data-driven decision making throughout the organization.

The position reports to the Director, Marketing Data Services.

Responsibilities :

• Managing all aspects of HVAC and HVAC data integration into HomeServe marketing campaigns, ensuring timely and accurate availability of data for campaign use.
• Writing complex SAS / SQL procedures, functions, scripts and queries as well as creating and implementing customized databases for various business needs.
• Timely and accurate production of counts and data files for acquisition, cross-sell and retention campaigns using SAS programming.
• Cleansing and standardizing partner files for use in marketing campaigns using specialist data cleansing software (SAS DataFlux).
• Acting as the point of contact for trouble shooting campaign file issues, working cross-functionally to resolve data or delivery problems quickly.
• Supporting campaign execution timelines by proactively managing data inputs, validation, QA processes, and file delivery schedule.
• Supporting the responses to customer and partner complaints about data use through data mining and investigations.
• Responding to ad-hoc analysis and execution requests to provide insight into HomeServe USA's marketing effectiveness.
• Seeking and implementing ways to automate the production of data and counts for campaign activity.
• Lead, mentor, and develop a team of two data professionals; provide guidance, set goals, and manage performance to ensure team success.
• Promote a culture of data governance, ensuring all data is managed with care, accuracy, and adherence to compliance, quality control, and risk mitigation standards.

Essential Functions :

Essential Job Function

of Time on Function

Oversee and manage HVAC and HVAC data integration into marketing campaigns, ensuring data accuracy and timely availability.

Develop, write, and execute complex SAS / SQL code for campaign selection, analysis, and database management.

Lead and mentor a team of two data professionals; set goals, track performance, and ensure success.

Promote data governance, compliance, and quality control; ensure risk mitigation and adherence to standards.

Cleanse, standardize, and validate campaign data; manage QA processes to support campaign execution timelines.

Total

100%

Job Requirements :

Minimum Physical Requirements :

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and / or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

Salary Range : $98, - $131,

Annual Bonus Potential : 10%

HomeServe USA is an equal opportunity employer.

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