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Cross Tier Media Planner

Cross Tier Media Planner

General MotorsWarren, MI, US
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Cross-Tier Media Planner

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

As a Cross-Tier Media Planner, you will play a key role in shaping media strategy and planning for an assigned vehicle brand. You will help drive media strategy and planning for the brand. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs.

Key responsibilities :

  • Collaborate with internal stakeholders and external agencies to gather inputs, build media plans using reach planning tools, generate outputs, and identify optimization opportunities.
  • Analyze reach, frequency, and channel mix across national and local markets.
  • Manage media budgets across national, zone, and LMA levels.
  • Work with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans.
  • Monitor and analyze key performance metrics; optimize campaign activities.
  • Work effectively with the Brand, Product, Sales Operations, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans.
  • Effectively manage the allotted budget and drive appropriate investments and mix for your assigned nameplates and campaigns.
  • Work with internal stakeholders to identify and implement new media strategies.
  • Develop fresh insights to drive innovation and keep up with current / future trends in media while enabling a smarter and more effective media strategy and buying decisions.
  • Integrate media ideas across the Marketing / Sales / Field / CX / Experiential / Branded Entertainment Teams to facilitate the coordinated tiered National, Zone, LMA approach to all media channels.
  • Present and inform leadership across sales and marketing of media plans.
  • Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads.
  • Develop and foster a strong relationship with Sales Operations stakeholders, including Regional Directors, Regional Field Operation Managers, and Retail Marketing Managers.
  • Direct work with our Media AORs and with our media operations process.

Required core competencies :

  • Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
  • Thinks strategically and navigates effectively though complex situations
  • Analytical data experience
  • Ability to deliver results in an ambiguous environment
  • Strong communication skills and the ability to influence
  • Excellent research and presentations skills
  • Takes initiative, is proactive, and composed under pressure

    • Additional Job Description

    Required qualifications :

  • 3+ years of marketing with a preference for media experience and managing one-to-one targeted campaigns
  • Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
  • Experience working with or for media agencies
  • Successfully manage multiple projects and deadlines
  • Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
  • Outstanding oral and written communication
  • Bachelor's degree required, preferred in marketing, business or other related fields

    • Preferred qualifications :

  • Knowledge of GM structures and processes
  • Automotive Experience
  • Understanding of people-based planning

    • GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

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    Media Planner • Warren, MI, US