A company is looking for a Media Planner to optimize campaign performance across its publisher network. Key Responsibilities Design budget allocation strategies based on performance data and advertiser objectives Set up and manage campaigns, monitor performance, and troubleshoot delivery issues Analyze campaign data for real-time optimization and collaborate with cross-functional teams Required Qualifications 3+ years of experience in programmatic advertising or digital campaign management Experience managing campaigns across multiple publishers or platforms Strong analytical skills to interpret campaign data and make optimization decisions Self-motivated and organized with strong time management skills Bachelor's degree in Marketing, Business, or a related field is preferred
Media Planner • Dorchester, Massachusetts, United States