Director of Partner Communications & Relations

The Director of Partner Communications & Relations will spearhead the company's communication strategy and execution, focusing on enhancing and nurturing relationships with our partners. This role will do so by focusing on defining the partner journey touchpoints, developing our content strategy for newsletters and LinkedIn posts, developing effective outreach strategies, and enhancing our communication efforts to foster strong partner relationships. This role will also be responsible for onboarding of our new partner CRM, HubSpot, to ensure Account Management and Business Development teams are leveraging the CRM in the best way to facilitate existing and new partner growth. The ideal candidate will have extensive experience in communications, relationship management, and strategic development.

Responsibilities :

• Define Partner Journey Touchpoints : Identify and establish key touchpoints throughout the partner journey to ensure consistent and meaningful engagement, enhancing overall partner experience.
• Outreach Strategy Development : Create and implement a comprehensive outreach strategy that effectively communicates our value proposition to partners through various channels, including newsletters and LinkedIn.
• Content Strategy Management : Oversee the content strategy for partner newsletters, ensuring relevant and engaging information is delivered consistently. Develop targeted messaging for LinkedIn outreach to increase partner engagement.
• CRM System Implementation : Lead the onboarding of a new partner CRM system, Hubspot, for the account and business development teams, ensuring seamless integration and training for all users.
• Partner Training Strategy : Develop a comprehensive training strategy and create training materials to equip partners with the knowledge and tools they need to succeed in collaboration with our organization.
• Relationship Management : Cultivate strong relationships with current partners, understanding their needs and aligning our offerings to meet those needs effectively.
• Collaboration Across Teams : Collaborate with marketing, sales, and product teams to ensure alignment in messaging and a cohesive approach to partner communications.
• Performance Metrics : Define and track key performance indicators (KPIs) to measure the effectiveness of partner communications, outreach efforts, and training programs.
• Industry Insights : Stay current with industry trends and best practices in partner communications to continually enhance our strategies and approaches.

Requirements :

Who We Are :

Welcome to arrivia. We specialize in making brands better through the power of travel. With more than 55 years of combined experience, we’re a merger of three powerhouse brands (in case you’ve heard of us in the travel industry) combining ICE, SOR Technology and WMPH Vacations. With offices on both coasts of the US and around the world, we embrace diversity and a passion for travel across our global staff.

We’re focused on building a customer-first culture, fueled by the best travel experiences for all our members at every point in their journey. Grow with us, as we continue our path to deliver innovative solutions and take charge of change. The adventure is only beginning. We’re on a mission to help people around the world travel better and experience more. Our team members bring world-class skills to the table to create extraordinary memories for our partners and members.

Our Core Values : Here at arrivia we…