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Director of Analytics - Regional Commercial

Director of Analytics - Regional Commercial

Under Armour, IncBaltimore, MD, US
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Director of Analytics - Americas Commercial

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

We are seeking a strategic, data-driven leader to join our Americas Regional team asthe Director of Analytics – Regional Commercial. This role will oversee centralized commercialanalytics functions across the region, driving actionable insights to help shape strategy, unlock revenuegrowth, support consumer engagement, and overall market expansion. The ideal candidate combines

deep analytics expertise with a strong understanding of regional business dynamics in the retail andsports / sportswear industry.This position plays a key role in aligning the regional analytics agenda with the global enterprise analyticscommunity of practice, ensuring best-in-class methodologies, tools, and standards are consistentlyapplied across the commercial organization.

Your Impact

Strategic Leadership

  • Lead the regional commercial analytics strategy to support revenue optimization, pricing,

promotional effectiveness, assortment and category prioritization, and consumer insights.

  • Partner with senior leadership to influence commercial decisions with data-driven insights.
  • Collaborate with the SVP, Strategy, Go-To-Market, & Analytics on key initiatives, providinganalytical support for strategic planning and execution.

    • Analytics Function Oversight

  • Build and manage a high-performing analytics team responsible for delivering insights acrosschannels (retail, digital, wholesale).
  • Design and implement robust frameworks for performance planning, metrics, and reporting.
  • Drive the development and standardization of commercial dashboards, scorecards, and KPIstailored to regional business goals.

    • Cross-Functional Collaboration

  • Serve as a key liaison between the Americas region and the global enterprise analyticscommunity of practice.
  • Ensure alignment on data governance, analytics tools, and methodologies with enterpriseteams.
  • Foster a culture of data literacy across the commercial functions through education, consistentcommunication, and engagement.

    • Innovation and Enablement

  • Leverage advanced analytics, AI / ML, and predictive modeling to identify and unlock newcommercial opportunities.
  • Continuously assess and improve analytics capabilities, identifying areas for automation, selfservice tools, and scalable solutions

    • Qualifications

    Required :

  • Bachelor's degree in Business, Analytics, Economics, Statistics, or a related field (Master'spreferred).
  • 10+ years of experience in analytics, with at least 5 in a leadership role supporting commercialor go-to-market functions.
  • Strong experience in retail, consumer goods, or sports / sportswear industry.
  • Proven track record of turning data into actionable insights that drive commercial outcomes.
  • Expertise in modern analytics tools and platforms (e.g., Tableau, Power BI, SQL, Python / R, cloud data platforms).
  • Excellent communication and stakeholder management skills across senior levels.

    • Preferred :

  • Experience working in a matrixed, global organization.
  • Knowledge of regional dynamics in the Americas (North, Central, South America).
  • Bilingual proficiency (English + Spanish or Portuguese) a plus.

    • Workplace Location

  • Location : This individual must reside within commuting distance from our Baltimore office.
  • Return to Work Designation : 4 days week in-office, the remainder of work week remote.

    • Relocation

  • No relocation provided

    • Base Compensation

    160,831.60 - $221,143.45USD

    Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

  • Paid "UA Give Back" Volunteer Days : Work alongside your team to support initiatives in your local community
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

    • Our Commitment to Diversity

    At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. Reasonable accommodations are available for applicants with disabilities upon request.

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    Director Of Commercial • Baltimore, MD, US