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Social Media Marketing Specialist

Social Media Marketing Specialist

Heritage Construction Co., LLCCedar Park, Texas, United States
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BOLD. BRAVE.RELENTLESS.

CLOTHING AND GEAR BUILT FOR PROs

ProSwag  is on the lookout for a creative and results-oriented Social Media Marketing Specialist to drive our digital advertising efforts across Facebook, Instagram, and TikTok. This role is ideal for a strategic thinker with a proven background in social media advertising—especially in the apparel industry—who can blend data-driven decision-making with bold, engaging content.

Key Responsibilities

Paid Campaign Strategy & Execution

  • Plan, launch, and manage paid ad campaigns across Facebook, Instagram, and TikTok
  • Build performance-driven strategies that align with brand goals and resonate with our target audience Monitor ad spend and performance metrics to maximize ROI and efficiency
  • Use A / B testing to refine targeting, creative elements, and messaging

Content Creation & Brand Consistency

  • Design captivating visuals, videos, and copy tailored for social platforms and fashion-forward audiences Ensure a consistent brand voice and aesthetic across all channels
  • Work closely with teams to produce high-quality creative assets Stay ahead of trends, algorithm changes, and platform updates to ensure top-tier content performance

    • Analytics, Optimization & Reporting

  • Track and analyze key metrics using native platform tools and third-party analytics
  • Deliver regular performance reports with insights and recommendations
  • Monitor competitors and industry trends to spot opportunities for improvement
  • Communicate campaign outcomes and strategy shifts clearly to internal stakeholders

    • Audience Growth & Engagement

  • Define and refine target audiences based on behavior, interests, and demographics
  • Develop strategies to grow social media followings and improve engagement rates
  • Manage community interactions with timely, professional responses
  • Collaborate with influencers and brand ambassadors to enhance reach and authenticity

    • Required Qualifications Experience & Skills

  • 3+ years of hands-on experience in social media marketing with a focus on paid campaigns Demonstrated success managing Facebook, Instagram, and TikTok ads
  • Deep understanding of fashion marketing, seasonal trends, and consumer behavior in the apparel space
  • Skilled in using Facebook Ads Manager, Instagram Business Tools, and TikTok Ads Manager
  • Proficient in analyzing campaign performance using Google Analytics, Facebook Insights, etc.

    • Technical Proficiency

  • Strong command of paid media strategy and optimization best practices
  • Familiarity with graphic design tools like Canva, Photoshop, or similar platforms
  • Basic video editing experience for short-form content creation
  • Knowledge of e-commerce integration, conversion tracking, and pixel implementation
  • Experience working with influencer tools and platforms

    • Core Competencies

  • Creative mindset with attention to detail Strong written and verbal communication skills
  • Ability to juggle multiple campaigns and deadlines independently Analytical and solutions-oriented approach to marketing
  • Quick to adapt in the fast-changing social media environment

    • Preferred Qualifications

  • Bachelor's degree in Marketing, Communications, or related field Experience with other platforms like Pinterest, YouTube, or Snapchat
  • Familiarity with SEO as it applies to social media
  • Certifications such as Facebook Blueprint or Google Analytics
  • Experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
  • Background in fashion merchandising, retail, or consumer marketing

    • What We Offer

  • Competitive salary based on experience
  • Comprehensive benefits package
  • Collaborative and creative work culture

    • How to Apply

    To be considered, please submit :

  • Your resume
  • A portfolio showcasing successful campaigns in the apparel industry
  • Case studies with measurable outcomes from Facebook, Instagram, and TikTok ads
  • Creative examples of social content you've developed
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    Social Media Specialist • Cedar Park, Texas, United States