Senior Sales Manager

Job Description

Job Description

Job Title : Senior Sales Manager - Private Label | Food & Beverage

Location : Wilmington, NC| Hybrid or Remote Option | Travel up to 40%

About Us :

At FedUp Foods, we're one of the largest functional beverage manufacturers in North America, known for our commitment to quality, sustainability, and innovation. We partner with some of the most dynamic food and beverage brands to bring better-for-you products to life-and we're growing fast.

The Opportunity :

We're seeking a strategic, relationship-driven Senior Sales Manager to lead growth in our private label and co-manufacturing channels. This is a high-impact role focused on developing partnerships with national and regional retailers, wholesalers, and distributors. You'll own customer relationships from first contact through execution-partnering closely with internal teams to deliver high-value, customized solutions.

What You'll Do :

Identify and secure new private label and co-manufacturing opportunities

Lead customer relationships end-to-end, including onboarding, pricing, and contract negotiation

Collaborate with R&D, Operations, Finance, and Supply Chain to align on capabilities and timelines

Guide customers through innovation and commercialization from concept to shelf

Maintain CRM data (NetSuite) to support pipeline visibility and forecasting

Represent FedUp Foods at trade shows, buyer meetings, and key industry events

Analyze sales and category data to drive account and product strategy

What You'll Bring :

7+ years of B2B sales experience in the food and beverage industry

3+ years managing private label or contract manufacturing partnerships

Strong track record of building and growing retail relationships

Experience in pricing strategy, margin management, and navigating retailer requirements

Proven ability to coordinate cross-functional teams through complex sales cycles

Excellent communication, negotiation, and data analysis skills

Bachelor's degree in Business, Marketing, or related field (MBA preferred)

Why Join Us?

Make a direct impact in a fast-growing, purpose-driven company

Collaborate with passionate, mission-aligned teams

Competitive salary + performance bonus

Health benefits, 401(k), paid time off, and more

Ready to help shape the future of better-for-you beverages?

Apply now and let's start the conversation.

Please be advised that as part of our employment process, we conduct background checks on all prospective employees. This may include verification of your employment history, educational background, criminal record, and other relevant information.