Marketing Coordinator

Job Title : Marketing Coordinator

Location :  Birmingham, AL

Job Type : Full-Time

Reports To : Marketing Manager

Job Summary :

We are seeking a creative, detail-oriented Marketing Coordinator to support our marketing initiatives and help drive brand awareness and engagement. The ideal candidate is organized, enthusiastic, and capable of managing multiple projects simultaneously. You will assist in executing marketing campaigns, coordinating promotional events, and tracking marketing analytics.

Key Responsibilities :

Coordinate and implement marketing campaigns across digital and traditional channels.

Support the planning and execution of events, product launches, and other marketing initiatives.

Conduct market research and competitor analysis to inform marketing strategies.

Monitor and report on campaign performance and key metrics (e.g., ROI, engagement).

Maintain marketing calendars, budgets, and documentation.

Collaborate with internal teams and external vendors to ensure brand consistency and timely execution of campaigns.

Assist in managing the company website and updating content as needed.

Qualifications :

Strong written and verbal communication skills.

Proficiency in marketing software and tools (e.g., Canva, Mailchimp, Google Analytics, Meta Business Suite).

Ability to multitask, prioritize, and manage time effectively.