Marketing Automation Manager (Adobe AEP / NBA)

Become a part of our caring community and help us put health first

Humana's Marketing organization is seeking a Marketing Automation Manager who specializes in Adobe Experience Platform (AEP) and Next Best Action (NBA) execution to join the team as a Senior Product Manager working anywhere in the US. As a Specialist in NBA Execution, you'll play a hands-on role in translating strategy into real-time journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).

You will Lead all phases of the product life cycle, from inception to introduction into the marketplace, by developing products to meet specific customer needs and achieve specific cost and success outcomes. Once products are launched, you will monitor the efficacy of products and use customer and business partner feedback to ensure products are meeting customer needs across each customer segmentation, adjust products over time to continue to achieve the desired outcomes.

Key Role Functions

Configure, test, deploy, and iterate personalized journeys in Adobe Journey Optimizer based on NBA strategy

Collaborate with the data analytics team to build, refine, and validate audience segments in Adobe Experience Platform using real-time behavioral signals and profile attributes

Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting

Conduct rigorous QA across events, wait steps, personalization rules, and cross-channel triggers

Monitor performance and resolve execution issues; partner with analytics to refine logic and improve outcomes

Serve as a subject matter expert (SME) for AJO / AEP capabilities; upskill others on best practices in journey orchestration

Only persons with authorization to work permanently in the U.S. need apply.?EEO

Use your skills to make an impact

Required Qualifications

3+ years of marketing operations or lifecycle marketing experience

2+ years of hands-on configuration experience with Adobe Journey Optimizer and Adobe Experience Platform

Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization

Effective communicator across technical and business teams; detail-oriented in managing journey flows

Comfortable working in pod-based or agile cross-functional environments

Preferred Qualifications

Adobe certifications in AEP or AJO are a plus

Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging

Experience in highly regulated industries (e.g., healthcare, financial services)

Exposure to JSON, event payloads, or API-driven personalization

Understanding of NBA personalization logic frameworks

Additional Information

This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours.

To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

Satellite, cellular and microwave connection can be used only if approved by leadership

Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly