Content Marketing Manager

Overview This is a position that requires the successful candidate to be on site. Under the direction of the Director of Marketing, this position is responsible for supporting all social media marketing efforts such as, but not limited to, research of content creators, strategy and implementation of emerging forms of digital media, social media, and mobile communications and paid online advertising. Partner with PR, marketing, and Digital to develop brand strategies, campaigns and tactics for appealing to guests, traditional, and new media groups.

Responsibilities

Provide clear guidance and a strategic framework for global-level corporate communications to field team members for all social media-related activities.

Manage our social media agency, providing clear guidance for content creation and strategy to ensure brand goals are met.

Direct creator and influencer management from strategy to execution, including researching and establishing relationships with key influencers and managing partnerships to create effective campaigns for earned media exposure.

Responsible for curating content and maintaining all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, LinkedIn, Instagram, as well as new / emerging platforms like Threads.

Help lead the social sharing expectations for the brand; improve content and help reduce promotional costs.

Responsible for social growth and social engagement for the brand; improve consumer engagement with current posting strategy to help improve organic reach and lower ad costs.

Work with existing social agencies for reporting and measurement metrics.

Conduct regular audits of the Hard Rock Cafe website to ensure content is updated and correct.

Lead planning, development and implementation of social media strategies, editorial calendars, and tactical plans to ensure all social media messages, measurements and content are relevant to target audience and on brand.

Responsible for community engagement and involvement via social media and in person.

Provide onsite presence for events, promotions, celebrity appearances for content building and live social media engagement.

Establish and grow relationships with key influencers in the digital space, such as bloggers, high-profile personalities, entertainers, etc.

Create effective copy and creative campaigns for earned media exposure.

Develop, execute and leverage mobile and social media efforts to grow market share and expand brand awareness.

Create mobile and social media campaign strategy including program outlines and provide recommendations.

Understand current trends, technologies and advancements in social, mobile and online review sites.

Oversee production and implementation of mobile and social campaigns.

On an ongoing basis, measure and report performance of all marketing activities against goals, identify trends and insights, and optimize plan based on these insights.

Maintain a consistent system of measurement and evaluation of social and mobile program success using platforms such as Emplifi.

Extend marketing initiatives and editorial content into relevant external publications for SEO purposes (forums, new sites, blogs, etc).

Manage and allocate budgets for social media campaigns, paid online advertising, and influencer marketing initiatives, ensuring optimal ROI.

Work closely with internal departments to resolve customer / crisis service issues in digital spaces.

Monitor online reviews on sites such as TripAdvisor, Yelp, OTA sites, etc.

Engage and align partnerships with paid and non-paid social media efforts and campaigns.

Work closely with Digital Marketing to integrate social and emerging forms of media into online brand campaigns.

Serve as the liaison between PR, Digital Marketing, and other departments as it relates to mobile and social media efforts.

Assist public relations team as needed.

Support other key marketing efforts as needed.

Qualifications

At least 7 years direct social, digital, marketing and / or brand marketing experience, including implementation of digital, mobile and emerging campaigns.

At least 5 years of social media / web 2.0 experience as an online marketer.

At least 3 years of hospitality experience preferred.

Demonstrated ability to manage marketing budgets effectively.

Bachelor’s degree in, hospitality, marketing, or business administration, or the equivalent combination of education and experience.

Knowledge of mobile, emerging and social media, and application to advertising campaigns.

Experience in leveraging social media platforms for an advertising campaign.

Understanding of social media universe including Facebook, Twitter, LinkedIn, YouTube, TikTok, Instagram, blogs, etc.

Attention to detail and ability to communicate effectively in writing and verbally.

Ability to plan, develop, and implement projects / programs; works well under deadlines; demonstrates initiative and strategic thinking.

Technology savvy with solid understanding of the web, online marketing, direct marketing and best e-mail practices.

Experience in brand management, development and implementation.

Excellent customer service skills and interpersonal skills to deal effectively with all business contacts.

Professional appearance and demeanor; able to work varied shifts, including nights, weekends and holidays.

Must be able to communicate effectively with guests in English; ability to address the public and groups.

Proficient knowledge of Microsoft Office; CapCut and Adobe Suite.

Work Environment

Duties and responsibilities are typically performed in a professional office setting, as well as in a restaurant and hotel environment.

Employee must frequently stand, walk, use hands, reach, talk or hear; may be required to lift up to 25 pounds; vision requirements include close, distance, color, peripheral vision, depth perception, and ability to adjust focus.

The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Tejon Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.

Required As part of the employment process, final candidates will be required to obtain gaming licensure by completing a background check with Tejon Gaming Authority, prior to an offer being extended. These background checks may include, but are not limited to :

Credit Check

Criminal Background Check

Drug Screen

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