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Senior Manager, Business Value Architecture (BVA)

Merkle is looking for a Senior Manager, Business Value Architecture (BVA) to help clients meet the dual mandate of guiding growth and optimizing ROI while enhancing customer experience in a digital-first era. BVA's mission is to bridge uncertainty into action. Reporting into the Director, you will partner across departments within the dentsu ecosystem to shift the focus from marketing execution to delivering measurable results.

You will lead the development of compelling business cases and financial models that are critical to winning deals and retaining main client contracts. By using data-driven insights, benchmarks, and strategic frameworks, you will instill confidence in our servicesmaking big ideas more bankable for clients.

You will join a group of problem-solvers who draw inspiration from everywhere and build solutions that make clients say 'wow' including FP&A practitioners, data analysts, consultants, and business analysts. Together, you will articulate and measure the value of dentsu and Merkle solutions, driving higher close rates and revenue through credible business valuation approaches. As an individual contributor inside of a team, you'll begin as a detective, uncovering the hidden value in client challenges. You'll evolve into an architect, designing frameworks that turn ambiguity into advantage. You'll become a translator, helping executives see the future through the lens of data.

You Will :

• Partner with our consulting teams to lead individual deliverables related to Business Value projection, transformation engagements, often coordinating with concurrent Merkle data, technology, or digital experience implementation teams.
• Plan and facilitate client discovery through client interviews, document review, surveys / questionnaires, or marketing data analysis
• Manage daily consulting delivery efforts, including client meetings, discussions, workshops, deliverable reviews, or readouts
• Plan and manage business prioritization workshops applying a combination of quantitative and qualitative methodologies to select top recommendations
• Use market and competitive research to uncover trends, benchmarks, and best practices to inform recommendations
• Facilitate work sessions and interviews with our teams and partners to assess gaps, gather requirements, and validate recommendations
• Develop executive-level presentations, summarize findings into common themes that inform client recommendations.
• Identify main data points and measurements to show the impact of our approach and strategy on our client's business
• Support business development activities including identification, proposal development, and other pursuit activities
• Collaborate and build relationships with our teams (account management, creative, analytics, operations) and partner agencies to determine feasibility and understanding of strategic plans

You Have :

Additional Qualifications (It's advantageous if you have these) :

The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits and Perks :

Location : USA - Remote - Maryland

Brand : Merkle

Time Type : Full time

Contract Type : Permanent