Area manager serp_jobs.h1.location_city

OVERVIEW

At Cavco Industries, Inc., we ignite opportunity delivering a huge impact on people’s lives through the delivery of affordable housing. We exist for our employees, our communities and our stakeholders. We take on big problems to help real people find, fund and protect their homes providing stability and opportunity.

ABOUT THE ROLE

The Area Sales Manager is responsible for selling homes into his or her territory, order entry, revenue and unit growth, market share growth, prospecting, training, reduced aged inventory, increased turn rates and program / promotional execution. Other responsibilities will include analyzing the market and competition, conducting sales training and promoting retailer satisfaction.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develops and implements strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services.
• Develops and manages sales / marketing operating budgets.
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieves satisfactory profit / loss ratio and market share in relation to preset standards, industry, and economic trends.
• Ensures effective control of marketing results. Takes corrective action to guarantee achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitor products, sales and marketing activities.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Directs sales forecasting activities and sets performance goals accordingly.
• Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Represents company at trade association meetings to promote product.
• Meets with key clients to with maintain relationships.
• Coordinates liaison between sales department and other sales related units.
• Analyzes and controls expenditures of division to conform to budgetary requirements.
• Assists other departments within organization to prepare manuals and technical publications.
• Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes, and plans to determine effectiveness.

MINIMUM QUALIFICIATIONS