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Marketing Automation Specialist
As a Marketing Automation Specialist, you will be part of a highly specialized team within Marketing Operations responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with campaign and event managers, designers, and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform.
Role Description
- Support essential marketing operations initiatives in Marketo and Microsoft Dynamics such as managing form creation, lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing to support demand generation
- Support event initiatives through planning of lead designation, and the creation and scheduling of follow-up nurture communications
- Perform day-to-day email marketing activities and troubleshooting including multi-touch email nurturing program setup, scheduling, testing, data cleansing, and deployment
- Support the technical execution of integrated marketing strategies through our marketing automation platform by creating and optimizing lead nurture program
- Email marketing program development and execution, including segmentation, testing, and deployment
- Assist in the maintenance of marketing automation integration with CRM and additional marketing applications
- Manage marketing automation efforts and processes, proactively researching and implementing latest best practices, strategies, and industry standards to ensure continuous improvement
- Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and sales growth
Behaviors and Competencies
Skill Level Requirements
Other Requirements
The estimated annual pay range for this position is $45,000 - $75,000 which includes a base salary plus bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity M / F / Disability / Protected Veteran Status