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Marketing Automation Specialist (Enrollment Marketing and Communications)

Marketing Automation Specialist (Enrollment Marketing and Communications)

University of FloridaGainesville, FL, US
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The Division of Enrollment Management is seeking a detail-oriented and data-driven Marketing Automation Specialist to join the Enrollment Marketing and Communications team.In this role, you will co...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
QA Automation EngineerGravity IT Resources

QA Automation EngineerGravity IT Resources

Gravity IT ResourcesMorrisville, Florida
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Gravity is looking for an automation QA tester to spearhead our client’s API and UI testing efforts.The successful candidate will possess API and UI testing experience. Comprehensive knowledge of Po...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Automation Developer

Automation Developer

VirtualVocationsGainesville, Florida, United States
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A company is looking for an Automation Developer to provide analytical and robotic process automation expertise for Revenue Cycle initiatives. Key Responsibilities Lead the technical development o...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Automation Program Advisor - Public Sector / DoD

Automation Program Advisor - Public Sector / DoD

UiPathFlorida, United States, US
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The people at UiPath believe in the transformative power of automation to change how the world works.We’re committed to creating category-leading enterprise software that unleashes that power.To ma...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Automation Engineer

Automation Engineer

JLLGainesville, FL
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JLL empowers you to shape a brighter way.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology f...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Architect - Ansible Automation

Architect - Ansible Automation

Red Hat, Inc.Remote US FL
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The Red Hat Consulting team is looking for an Ansible Automation Architect to join us remotely in the U.The primary responsibility of the Automation Architect is to passionately drive the adoption ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Marketing Automation Specialist (Enrollment Marketing and Communications)

Marketing Automation Specialist (Enrollment Marketing and Communications)

University of FloridaGainesville, FL, US
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Job Description :

The Division of Enrollment Management is seeking a detail-oriented and data-driven Marketing Automation Specialist to join the Enrollment Marketing and Communications team. In this role, you will collaborate with your team to increase engagement between prospective students and staff, manage email communication strategies, and maintain communication templates within our CRM system, all while staying aligned with our university brand standards and divisional priorities.

Key responsibilities include, but are not limited to :

Communication Planning and Execution

  • Collaborate with the Enrollment Marketing and Communications team to develop and execute complex communication plans to increase awareness, interest, and enrollment at the University of Florida.
  • Manage and implement a comprehensive email communication strategy, including audience segmentation, personalization, testing, scheduling, automation, and deployment.
  • Create and maintain communication templates within the CRM that adhere to university brand standards.
  • Develop and maintain target audience reports within the CRM to deliver broadcast emails to target populations, including prospective students, current students, and alumni.

Data Analysis and Reporting

  • Assist with data reporting for users of the CRM (Slate, Salesforce) and maintain strong relationships with functional clients, including the Enrollment Management team.
  • Analyze current processes and suggest improvements and efficiencies to workflow content, including data analysis and reporting to support enrollment management decisions.
  • Other Duties

  • Stay current on trends, best practices, and new marketing and communication technologies, including marketing automation platforms and email marketing software.
  • Recommend using emerging communication technology to enhance marketing and communication efforts.
  • Perform other related duties and responsibilities as assigned, including participating in professional development opportunities.
  • This position is located at the University of Florida's main campus in Gainesville, FL and may be eligible for a flexible, hybrid work arrangement in accordance with the University of Florida and Division of Enrollment Management's policies.

    Expected Salary : annually

    In addition, we offer the following exceptional benefits :

  • Health, Dental, and Vision Insurance
  • State Retirement Plans
  • Paid Time Off (approximately days of vacation leave, days of sick leave, and paid holidays annually)
  • Tuition Assistance (UF Employee Education Program)
  • Public Service Loan Forgiveness (PSLF) Eligible Employer
  • For more information on benefits, please visit

    Minimum Requirements :

    Bachelor’s degree in an appropriate area and one year of relevant experience, or an equivalent combination of education and experience.

    Preferred Qualifications :

  • Strong verbal and written communication skills.
  • Problem-solving skills with the ability to be resourceful and proactive.
  • Experience with CRMs such as Salesforce, Slate, HubSpot etc.
  • Google Analytics and Google Ads experience.
  • Familiarity with WCAG 2.1.
  • Knowledge of email compliance regulations.
  • Familiarity with email marketing and marketing automation technology.
  • Excellent attention to detail, accuracy and time management skills.
  • Demonstrated ability to collaborate effectively with others, adapting approaches to suit the needs of various audiences.
  • Ability to work effectively in a team environment.