Brand representative serp_jobs.h1.location_city

Brand Design Manager

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.

We are seeking a visionary design leader to redefine and shape our marketing communications. Your core responsibilities will include visual design direction across robust programs and delivering best-in-class product marketing.

You'll partner with copy and design teams to align channel needs and business goals with YETI's brand, delivering impactful design solutions across platforms. You'll discover new, exciting ways to engage customers across our marketing channels and partner with internal and external teams to make sure our creative output is unique and consistent.

As a member of YETI's Brand Design Team, you must bring hands-on skills, a systems-driven mindset, and strategic perspective to the creative process, by translating business strategy into creative execution. This role is critical to driving the overall look and feel, shaping product narratives, and crafting premium content. You will champion innovative, modern, and on-brand creative efforts, working diligently to uphold YETI's brand and image. The Brand Design Manager is ultimately responsible for developing and applying brand guidelines across multiple channels.

Responsibilities :

• Champion YETI's brand in support of the overall marketing vision, objectives, and channel business needs.
• Lead and direct design solutions backed by data-driven strategies that deliver impact and improve customer loyalty.
• Empathize with the customer and influence marketing with a human-centered approach.
• Establish consistency across multiple digital channels while identifying opportunities to expand YETI's voice and story.
• Elevate the craft of the team and guide all efforts to deliver premium, modern design solutions.
• Work closely with the Design and Production Teams to execute and scale all marketing and advertising efforts.
• Collaborate effectively with cross-functional business partners, including eCommerce, Brand, Content, Community, and Product Management.
• Continuously update and improve creative team processes, tools, and templates.
• Share best practices and innovative creative solutions from the competitive landscape with a continuous pulse on current trends and noteworthy activities.
• Represent the design discipline in overall leadership of the team setting the example for creative excellence always leading by example.

Handle difficult situations with grace while under pressure. Participate in recruiting and hiring efforts, which includes proactively identifying and bringing in creative talent and contributing to sound hiring decisions. Provide direction to junior teams. Develop and mentor talent via timely, effective feedback. Inspire and motivate the entire design team by promoting a high-performance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning.

Qualifications and Attributes :