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Chief Marketing and Communications Officer - Children's Wisconsin
The Company
Children's Wisconsin is a nationally ranked, freestanding, pediatric children's health system based in Milwaukee, Wisconsin. Children's Wisconsin is the region's only independent healthcare system dedicated solely to the health and well-being of children. It offers a wide range of care and support for children of all ages. The $1.9 billion health system has a comprehensive service offering, a health plan, ambulatory facilities with 49 locations throughout the state and a strong academic partnership with the Medical College of Wisconsin. Its services include medical care, dental care, child and family counselling, foster care, adoption, social services, child advocacy and injury prevention. Children's Wisconsin cares for every aspect of health - physical, social and mental. It is a community of 7,500 dedicated team members that share an unwavering passion to care for kids.
Children's Wisconsin's Services
Children's Wisconsin provides care and services through a variety of clinical, digital and community settings throughout the state. The hospital provides comprehensive pediatric specialties and subspecialties to infants, children, teens, and young adults aged 0-21 throughout the Wisconsin region. Services include :
- Hospital care
- Specialty care
- Primary care
- Urgent care
- Emergency care
- Mental and behavioral healthcare
- Child and family counselling
- Dental care
- Community health services
- Foster care and adoption
- Child advocacy services
- School partnerships
- Family Resource Centers
- Child abuse prevention and evaluation
- Safety and injury prevention
Children's Wisconsin has two hospitals located in Milwaukee and Fox Valley. The Milwaukee Campus offers comprehensive clinical services and is the base for the Children's Research Institute. The Milwaukee Hospital offers a Level I children's surgery center, an ACS-verified pediatric Level I trauma center, which is one of two in the state, a Level IV neonatal intensive care unit, and a 72-bed pediatric intensive care unit. The Milwaukee Hospital is one of the nation's leading pediatric facilities, earning top ratings from U.S. News & World Report and others.
The Fox Valley Hospital, located in Neenah, is the only hospital in northeast Wisconsin dedicated exclusively to the care of kids. It has 42 beds, including a 22-bed Neonatal Intensive Care Unit, equipped with the state-of-the-art equipment necessary for the diagnosis and treatment of critically ill newborns. The 20-bed pediatric unit has specially trained staff who provide family-centered care for children of all ages. The Fox Valley Hospital also offers or supports a variety of resources and programs for children, parents, healthcare providers, teachers, caregivers, law enforcement and other community agencies to increase the safety and well-being of children from birth through adolescence. Furthermore, Children's Wisconsin has specialty outpatient clinics in Appleton and East De Pere to provide specialized care locally for kids.
Select Partnerships
Children's Wisconsin is doing more to meet the unique needs of every child and family it serves. Children's Wisconsin knows that kids need healthy families and strong communities to live well. That's why it develops services and community partnerships designed to support children and families where they live, learn, work and play. In 2024, Children's provided support to more than one million children, families, professionals and communities across Wisconsin through nearly 30 different programs and services.
Children's Wisconsin is proud to partner with the Medical College of Wisconsin to bring many of the world's most renowned pediatric doctors, advanced practice providers, and scientists to Wisconsin kids and families. Every day, its researchers are working to develop cutting-edge treatments and medical breakthroughs designed to improve the health of children.
Children's Wisconsin is committed to caring for children across the state and knows that children should have access to high quality specialty care close to home, which is why it established Connected for Kids, a pediatric joint venture between Children's Wisconsin, Bellin Health and ThedaCare, which connects children, teens and families to the highest level of pediatric health and wellness services in Northeast and Central Wisconsin and the Upper Peninsula of Michigan.
Forward Pediatric Alliance is a collaboration between Children's Wisconsin and UW Health Kids to expand access to world-class congenital heart care and improve health outcomes for congenital heart disease patients along the continuum of care.
Chorus Community Health Plans
Children's Wisconsin is deeply committed to advancing population health by improving the overall health and wellbeing of children, adolescents, and families across the state. Chorus Community Health Plans (CCHP), an affiliate of Children's Wisconsin, connects more than 119,000 members to high-quality healthcare services by partnering with community organizations, primary care providers, and specialists across the state to reduce health disparities and improve health outcomes. By integrating care delivery with its award-winning health plan, Children's advances impact upstream to deliver innovative, targeted programs that bring the right care, at the right time, in the right place - while breaking down persistent systemic barriers in healthcare. This integrated approach is strengthened by a deep commitment to community partnerships and helps Children's Wisconsin achieve its mission of improving the lives of children in the region.
Mission, Vision & Values
Vision - The children of Wisconsin will be the healthiest in the nation.
Mission - CARE : Care, Advocacy, Research, Education
Values and Guiding Behaviors
Children's Wisconsin's five values guide and inspire the organization. The guiding behaviors describe how it pursues its mission and vision. These actions demonstrate its passion and shows how much it cares for and about children, families, and each other.
Purpose - We act in service of children and families.
I focus on what matters most to children and families.
I am passionate about providing the safest, highest quality and most equitable care and services.
I hold myself and my colleagues accountable for high performance and resource stewardship.
Collaboration - We work together to care for and about children, families and each other.
I respect and value diverse backgrounds, styles and perspectives.
I invite and recognize the strengths and contributions of others.
I include people in decisions that impact them.
Integrity - We build confidence and trust in all interactions.
I assume positive intent and treat others with respect, equity and compassion.
I listen for understanding and communicate openly and honestly.
I follow through on commitments and decisions.
Health - We are at our best.
I make choices to achieve balance and well-being at work and at home.
I cultivate a sense of belonging through connection, appreciation, respect and care.
I am aware of my own moods and cast a positive shadow.
Innovation - We commit to improvement with breakthrough ideas and solutions.
I learn from children, families, colleagues and the community.
I embrace curiosity and change through the open exchange of feedback and diverse perspectives.
I create an environment where it is safe to learn from experiences and try new things.
Key Operational Highlights
The Position
The Chief Marketing & Communications Officer (CMCO) is responsible for leading marketing, public relations, and internal communications to advance the mission and vision of Children's Wisconsin. Reporting to the Chief Strategy Officer (CSO), the CMCO will elevate brand value, drive consumer engagement, and support strategic growth through a modern, data-informed, and digitally enabled marketing function.
This leader will shape and execute a comprehensive marketing and communications strategy aligned with enterprise priorities and grounded in a deep understanding of consumer preferences. These insights will inform system-level decisions around market opportunities, service design, and messaging. The CMCO will also ensure that internal communications and organizational culture reflect and reinforce the brand promise.
Working closely with key stakeholders, the CMCO will develop and activate strategic marketing plans that support growth and business objectives. Strong, positive leadership is essential, as the CMCO will mentor and develop a high-performing team, fostering a collaborative culture where individuals are empowered to contribute meaningfully to the organization's mission.
By modeling Children's values and guiding behaviors, the CMCO will ensure that all marketing efforts align with the organization's purpose of serving children and families. This is a rare opportunity to lead transformative change, drive innovation, and make a lasting impact on the health and well-being of children in Wisconsin and beyond.
Key Responsibilities
Specific responsibilities for the Chief Marketing and Communications Officer include :
Performance Metrics and Strategic Planning
Brand Strategy and Management
Digital and Technology Innovation
Customer and Market Engagement
Leadership and Collaboration
Goals and Objectives
The successful Chief Marketing & Communications Officer (CMCO) will make meaningful progress in accomplishing the following goals and objectives in the first 12-18 months :
The Candidate
Experience and Professional Qualifications
The Chief Marketing and Communications Officer (CMCO) must possess a combination of education, experience and leadership qualifications to successfully manage the responsibilities required for this position. The ideal candidate will have the following professional qualifications required for the role :
Marketing and Communications Experience
Technical and Analytical Skills
Strategic Vision
Leadership and Team Management
Education
Personal Characteristics and Leadership Skills
Korn Ferry shall provide equal employment opportunity to all qualified candidates, and will refer candidates without regard to race, color, religion, national origin, sex, age, disability, veteran status or any other legally protected basis.