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Communications specialist • grand rapids mi
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SVP, Marketing Communications
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GeneDxGrand Rapids, MI, US- serp_jobs.job_card.full_time
SVP, Marketing Communications
GeneDx delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world's largest, rare disease data sets.
We're seeking an innovative and strategic Senior Vice President of Marketing Communications to elevate our brand, strengthen our leadership position, and translate storytelling into business growth. This leader will architect and execute an integrated strategy that brings the GeneDx story to life through events, speaking platforms, earned media, digital and social storytelling, and multimedia content - including podcasts, video, and original digital series.
The ideal candidate blends creative excellence with business acumen - turning brand visibility into measurable growth and meaningful connections with clinicians, researchers, biopharma, and families. This role is ideal for a seasoned marketing leader who blends creativity with commercial acumen - someone who can shape narratives, lead with data-driven insights, and mobilize teams to deliver measurable impact across key channels.
Job Responsibilities
Brand Leadership
- Help advance a cohesive brand narrative that differentiates the company in genomics, rare disease, and precision medicine.
- Drive global brand awareness and reputation through consistent messaging, visual identity, and tone of voice across all channels and audiences.
- Develop high-impact creative and multimedia content that inspires trust and engagement.
- Create a world-class brand that spans audiences across healthcare, advocacy, government, consumers, and biopharma.
Thought Leadership & Executive Visibility
Integrated Communications Strategy
Events & Experiences
Social & Digital Engagement
Business Impact & Measurement
People Manager
Education, Experience, and Skills
Required Experience
What Success Looks Like
Work Environment
Physical Demands