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Content manager • gilbert az
Content Marketing Manager Job at Drive Health in Gilbert
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Summary : To own and scale a full-funnel content engine that educates, inspires, and converts payers, health systems, and clinicians. Reporting to the Senior Director of Marketing, you’ll develop research-driven narratives, translate clinical expertise into compelling stories, and fuel demand for our B2B SaaS platform. This is a builder role : you’ll shape strategy, roll up your sleeves to write, and orchestrate agencies and SMEs to hit aggressive growth targets.
Key Responsibilities
- Craft and execute an end-to-end healthcare content strategy spanning SEO, thought-leadership, webinars, podcasts, social, email, and events.
- Interview clinicians, patients, and internal experts to transform complex topics into clear, compliant storytelling (e.g., case studies, whitepapers, explainer videos).
- Own the editorial calendar, ensuring timely delivery against product launches and campaign timelines.
- Optimize on-page SEO (keyword research, meta-data, schema) and off-page tactics to increase qualified organic traffic and backlinks.
- Collaborate on messaging frameworks and sales enablement assets that shorten deal cycles.
- Manage external writers, designers, and videographers; enforce brand voice, style guide, and regulatory standards (HIPAA, ADA, FDA advertising).
- Track content performance in HubSpot / GA4; iterate using data to improve engagement, MQL conversion, and pipeline contribution.
- Support conference and field-marketing teams with abstracts, booth copy, and post-event nurture sequences.
- Safeguard PHI by following internal compliance protocols and coordinating with Security & Legal teams.
Required Qualifications
Preferred / Nice-to-Haves
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales
Industries
Public Health
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