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Creative director • allen tx
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Marketing Creative Director
Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of the most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. This role will be in our Plano, TX office, Mon-Thursday, with Friday as a work from home day.
Role and Responsibilities
- Create / lead agency partners to create bold creative content / campaigns that are culturally relevant, resonate with target audiences, are informed by data, and reach consumers in new and innovative ways
- Daily responsibilities include concepting and creative development of ATL and BTL materials. Reviewing marketing materials for Digital Display, OOH, TVC, Online Video, CRM, Social, Influencer and Events. Overseeing localization of global assets.
- Proactively track trends in marketing, culture, design, user experience, and social media.
- Take ownership of deliverables and initiatives with acute attention to craft and detail
- Ability to handle more than one assignment at a time across multiple products, and can adapt quickly to changing priorities
- Collaborate and sell in creative approach with cross-functional teams.
- Will have expert knowledge of all mobile devices along with their Product Toolkits and all Brand Guidelines.
- Provide and articulate creative direction to agency partners and SEA stakeholders.
- Support the vision of the Integrated Marketing Team to help fulfill short- and long-term goals.
Skills and Qualifications
Physical / Mental Demands and Working Conditions : The position requires the ability to perform the essential duties and responsibilities in the following environment :