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Digital Marketing Specialist

It's fun to work in a company where people truly believe in what they are doing! We're committed to bringing passion and customer focus to the business.

At Volk, we are dedicated to eliminating preventable blindness through every aspect of our work. As a globally respected organization, we are known for delivering exceptional, concierge-level service to ophthalmic practitioners and customers. Volk is part of the Halma Plc group of companies.

Halma plc is a global group of life saving technology companies. We provide innovative solutions to many of the key problems facing the world today, and anticipate solutions needed in the future. As a result, for over 50 years, our science and technology push the boundaries of what's possible.

With almost 50 businesses in 24 countries and major operations in Europe, the USA and Asia, Halma employs over 8,500 people worldwide and serves customers in over 160 countries. Its companies and products are diverse, and have a core focus on health, environment, and the safety markets. With prestigious, award-winning, and world-leading brands such as BEA, Apollo, Keeler, Volk, and Ocean Optics.

About The Role

The Digital Marketing Specialist will help elevate our tactical implementation as we accelerate marketing-led growth for Volk. This is a global position with hands-on responsibility across all digital platforms. The digital specialist will manage all our social media accounts, digital advertising, and email campaigns, as well as supporting website development. They will be able to translate tactical plans into the activation of our campaigns in line with targeted KPIs.

This is an exciting opportunity to be a part of our ongoing evolution as a company, rolling out and amplifying new content to support brand awareness as well as product launches. We are a fun-loving group with strong team chemistry and a clear set of common goals, working for a company with inspiring, motivated leadership and vision.

Key Responsibilities

• Work closely with internal and external stakeholders to maximize the ROI of all earned, owned, and paid media.
• Creation, implementation, and continual optimization of the companys digital advertising campaigns (Google Ads, LinkedIn etc) in line with Marketing strategy and budget.
• Optimization of the company website, developing user experience and content where required, whilst driving SEO and SEM.
• Management of company social media channels including content planning, scheduling, and posting, plus community management, A / B testing, monitoring, and reporting on performance.
• Owning the content schedule / posting of the company blog with ongoing SEO enhancement.
• Creation, implementation, and evaluation of the companys e-blast campaigns.
• Report on monthly digital advertising and social media performance against targets, ensuring optimization of channels and spend.
• Liaise with the Marketing Communications Manager, product managers and graphic designers to ensure clear direction as part of campaign set-up.
• Keep relevant stakeholders including the sales team up to speed with campaign status, engaging with key internal customers and hosting training where necessary.
• Report on wider campaign results i.e. lead generation from promotions and URL tracking.
• Undertake competitor research and identify new digital opportunities where applicable.

About You

Essential Experience

Desirable

What We Offer You

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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