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Digital Marketing Director Job at Sparks Group in McLean

Digital Marketing Director Job at Sparks Group in McLean

Sparks GroupMcLean, VA, United States
serp_jobs.job_card.full_time
Digital Marketing Director Job Summary : .We are seeking an experienced and results-driven.B2B digital marketing efforts for a market research company. This role is ideal for a data-driven marketing l...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Digital Marketing Account Manager

Digital Marketing Account Manager

XometryBethesda, MD, United States
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Xometry (NASDAQ : XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
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Digital Marketing Manager

Digital Marketing Manager

Ayr WellnessWashington, DC, US
serp_jobs.job_card.full_time
AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries.We are one of the largest scale producers of high-quality cannabis in the U.People are at the heart of...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
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Digital Marketing Strategist

Digital Marketing Strategist

VirtualVocationsWashington, District of Columbia, United States
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A company is looking for a Digital Marketing Strategist to develop and optimize paid media campaigns in higher education marketing. Key Responsibilities Create and manage digital marketing strateg...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Digital Marketing Manager

Digital Marketing Manager

Al-MonitorWashington, District of Columbia, United States
serp_jobs.job_card.full_time
Location : East Coast Job Type : Full-time Company : Crest Investments Salary : $80,000-90,000 About the Role : Crest Investments is seeking a highly strategic and data-driven Digital Marketing Manager ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
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Digital Marketing Strategist

Digital Marketing Strategist

Bella InternationalWashington, DC, US
serp_jobs.job_card.full_time
Join our Marketing team as a Digital Marketing Strategist, leading the execution of digital campaigns and website projects for multiple business linesincluding powersports, power equipment, car ren...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
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Junior Data Analyst

Junior Data Analyst

Direct PersuasionWashington, DC, US
serp_jobs.job_card.full_time
Direct Persuasion is actively recruiting a highly motivated individual to join our dynamic and ambitious Republican marketing team. As a Junior Data Analyst, you will have the opportunity to support...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Digital Marketing Manager

Digital Marketing Manager

IDTWashington, DC, US
serp_jobs.job_card.full_time
We're seeking a results-driven Digital Marketing Manager to lead and scale our performance marketing strategy, with a strong focus on mobile app user acquisition. You'll own end-to-end campaign exec...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
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Digital Marketing Scrum Master

Digital Marketing Scrum Master

iExcelWashington, DC, US
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Digital Marketing Scrum Master.Specializing in account based marketing for B2B SaaS, iExcel is a digital marketing agency that builds demand generation engines that scale high growth companies.We a...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Digital Marketing Specialist - ECommerce

Digital Marketing Specialist - ECommerce

RevolutionPartsWashington, DC, US
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RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we're actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that's what w...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Digital Marketing Specialist

Digital Marketing Specialist

Broadcast Management GroupWashington, DC, US
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We're looking for a Digital Marketing Specialist to lead and execute data-driven campaigns that drive brand awareness, lead generation, and business growth. Reporting directly to leadership, you'll ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Digital Marketing Solution Consultant

Digital Marketing Solution Consultant

Internet BrandsWashington, DC, US
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The Solutions Consultant Advisor is a pivotal role on our team, responsible for engaging with prospective and existing customers to understand their digital marketing needs and recommending tailore...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Lead, Marketing-Digital Marketing

Lead, Marketing-Digital Marketing

TephraWashington, DC
serp_jobs.job_card.full_time
Public Services business unit seeks a skilled marketing lead to support the state, local, and federal practice areas and business development team. The role will execute and manage marketing, commun...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Management Analyst

Management Analyst

USA JobsWashington, DC, US
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The incumbent is responsible for the identification, assessment, and developing a response plan and / or mitigation of Office of Information and Technology (OIT) level strategic, external, operationa...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
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Social Media Intern

Social Media Intern

KME DigitalAlexandria, VA, US
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Social Media Intern, you will be responsible for supporting the social media team and maintaining the digital presence of several clients, each with a unique voice and target goals.In this fast-pac...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Digital Marketing Strategist

Digital Marketing Strategist

EABWashington, DC, US
serp_jobs.job_card.full_time
Senior Digital Marketing Strategist.We are seeking a motivated and detail-oriented Senior Digital Marketing Strategist to join our team. This individual will assist in developing and implementing di...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
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Marketing Analyst

Marketing Analyst

TradeJobsWorkforce22217 Arlington, VA, US
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Marketing Analyst Job Duties : Provides actionable overall market and customer insights to address...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Senior Manager, Digital Marketing

Senior Manager, Digital Marketing

Evidence ActionWashington, District of Columbia, United States
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Increase your chances of an interview by reading the following overview of this role before making an application.At Evidence Action, we deliver data-driven interventions that transform lives at an...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Clearsight Digital Marketing Coordinator

Clearsight Digital Marketing Coordinator

Regions FinancialFalls Church, VA, US
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At Regions, the Clearsight Digital Marketing Coordinator creates and measures digital marketing strategies that drive brand awareness and customer conversion with measurable results.Gathers, synthe...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Sales Analyst - PAG

Sales Analyst - PAG

TelevisaUnivisionWashington, DC, US
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Join TelevisaUnivision's Political & Advocacy Team.Come join the nation's leading Spanish-language media and content company. TelevisaUnivision is the leading Spanish-language media company in the U...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
Digital Marketing Director Job at Sparks Group in McLean

Digital Marketing Director Job at Sparks Group in McLean

Sparks GroupMcLean, VA, United States
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Job Description

Job Description

Digital Marketing Director Job Summary :

We are seeking an experienced and results-driven Digital Marketing Director to lead the strategy, development, and execution of B2B digital marketing efforts for a market research company. This role is ideal for a data-driven marketing leader who thrives in both strategic planning and hands-on campaign execution. It will be a fully remote contract role.

As the Digital Marketing Director, you will be responsible for creating and implementing integrated multi-channel digital marketing strategies that drive pipeline growth, brand visibility, and customer engagement. You will manage all aspects of digital marketing—including SEO, HubSpot automation, content strategy, paid campaigns, and analytics—with a strong focus on B2B lead generation and customer acquisition.

Digital Marketing Director Responsibilities :

  • Develop and execute a comprehensive B2B digital marketing strategy aligned with business goals, target personas, and customer journey stages.
  • Lead the planning, launch, and optimization of multi-channel campaigns (email, social, paid media, SEO, content, etc.) across the entire funnel.
  • Own and manage HubSpot for marketing automation, lead nurturing, segmentation, reporting, and campaign execution.
  • Optimize website content and structure to improve SEO performance, increase organic traffic, and boost search visibility.
  • Collaborate cross-functionally with sales, product marketing, and content teams to ensure cohesive messaging and campaign alignment.
  • Analyze campaign performance metrics and KPIs to inform optimization decisions and report outcomes to senior leadership.
  • Oversee the content strategy and editorial calendar, ensuring the production of high-impact content tailored to B2B audiences.
  • Stay ahead of digital marketing trends and best practices, identifying opportunities to improve performance and efficiency.
  • Manage external vendors, freelancers, or agencies as needed.

Digital Marketing Director Qualifications :

  • 6–10+ years of B2B digital marketing experience with a track record of creating and executing successful demand generation strategies with a focus on digital campaigns and account-based marketing (ABM).
  • Experience working in a fast-paced, high-growth B2B SaaS or technology environment preferred.
  • Proven ability to both think strategically and execute tactically—comfortable building the plan and rolling up your sleeves to get it done.
  • Ability to analyze marketing performance, field questions about overall strategy, and keep leadership informed of the marketing team’s progress.
  • Ability to develop clear goals for marketing team members that prioritize high-impact initiatives.
  • Deep experience managing and optimizing digital campaigns across multiple channels including email, paid search, display, SEO, and social media.
  • Expertise in HubSpot for campaign creation, lead scoring, workflow automation, and reporting required. HubSpot certification is a plus.
  • Strong knowledge of SEO best practices and experience managing SEO strategies, tools (SEMrush, Ahrefs, etc.) and reporting is required.
  • Demonstrated experience developing content strategies that support lead generation and nurture campaigns.
  • Analytical mindset with strong proficiency in digital marketing analytics tools (e.g., Google Analytics, HubSpot reporting, etc.).
  • Excellent project management, communication, and collaboration skills.
  • Strong communication and relationship-building abilities, with the ability to seek input and build consensus from multiple teams.
  • This job is Fully Remote.

    We offer several comprehensive benefits package including health and life insurance, paid and unpaid time off, and retirement and savings plans to qualifying employees.

    Download the Sparks Group mobile app from Apple App Store or Google Play .

    Sparks Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, pregnancy, citizenship, family status, genetic information, disability, or protect veteran status.