Digital marketing manager serp_jobs.h1.location_city

Develop and execute consumer-centric digital marketing programs that include : lead generation across numerous websites and millions of visitors, review and sentiment management, business listings, SEM, integrated content development, maintaining and development of audience lists, re-targeting, programmatic, campaign optimization, social media advertising, media trafficking, marketing automation and other emerging technologies. Position will may also need to support the regional development and company objectives around recruiting, retention and franchise sales.

Essential Duties :

• Skillfully analyze and optimize digital media campaigns, both paid and earned, that generate leads for RE / MAX agents and helps build brand awareness among consumers
• Recommend, develop and optimize digital content that is specific to each audience and landing pages of an omni-channel approach across marketing channels – focus is on the customer
• Traffic, organize and keep updated landing pages and in-market creative
• Leverage thoughtful business listing and data aggregation processes (offices and agents) that drives more traffic to remax.com and lead and engagement actions for our partners
• Thoroughly assess needs of internal and external stakeholders for appropriate planning and development of digital assets that keep RE / MAX relevant
• Work cross-functionally with different stakeholders to ensure projects are completed accurately and on-time to keep the business moving forward
• With a focus on conversion-based lead generation, history with placing or reviewing pixels and tag as well as managing target audiences including retargeting, CRM and other related target audiences
• Manage market-specific data, analytics, and KPI reporting for executives, region development, or ad-hoc
• Review and manage pixel implementation and platform linking for accurate accounting of online properties and Google Tag Manager setup
• Help support effective social media campaigns across paid channels for the brand including agent adoption
• Support the development of digital training content for RE / MAX employees and franchisees
• Own and manage the Marketing Portal for RE / MAX affiliates and team members
• Support vendor management with creative and media activation vendors and own the trafficking process for media flighting and targeting
• Oversee consumer campaign launch and identifying creative sizes across channels and marketing funnel messaging

Qualifications & Skills :

Hire Range / Rate : $82,000 to $95,000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education / certifications, or geographic location. The offer rate represents one component of the RE / MAX Holdings total compensation package. Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

RE / MAX, LLC & Motto Mortgage