Director patient experience serp_jobs.h1.location_city

Associate Director, Marketing - Patient

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.

The Associate Director, Marketing - Patient, will support the development and commercialization of key assets. The Associate Director, Marketing - Patient, will drive cross-functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting patients for the commercial launch of encaleret / BBP-418. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Marketing - Patient, should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. The Associate Director, Marketing - Patient will report to the Director of Marketing.

Responsibilities

• Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning
• Drive innovative tactics and address untapped opportunities
• Lead patient brand planning, messaging and claims work
• Help identify and support the development of patients and caregivers for patient ambassador programming
• Uncover and address unmet needs by seeking insights to utilize to improve / refine launch planning and execution
• Lead agile, cross-functional team to develop / launch innovative patient marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing / promotional programs
• Coordinate with digital marketing to build an effective customer engagement ecosystem
• Partner with Value and Access to help develop programming to support patient access and adherence
• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
• Partner closely with advocacy teams to develop tactics that will help educate and support patients
• Develop targeted measurement plans to help evaluate effectiveness of patient tactics and prioritization of efforts
• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc

Who You Are

Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return.

Financial Benefits :

Health & Wellbeing :

Skill Development & Career Paths :

Salary

$179,830 - $265,430 USD