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Marketing communications • kansas city ks
Marketing Communications Specialist
SPX Cooling Technologies, Inc.Overland Park, KS, United States- serp_jobs.job_card.new
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SPX Cooling Technologies, Inc.Overland Park, KS, United States- serp_jobs.job_card.full_time
Building the people that build the world.
With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We're a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.
As part of HVAC Cooling, SPX Cooling Technologies is a leader in high quality industrial HVAC equipment used to cool large facilities like hospitals, data centers, and power plants. With cooling towers, fans, and refrigeration units, companies rely on brands like Marley, Recold, and SGS to provide comfort and mission critical and industrial cooling solutions.
How you will make an Impact (Job Summary)
SPX is a diverse team of unique individuals who all make an impact. As a Marketing Communications Specialist, you will fuel demand and strengthen global brand awareness by turning technical expertise into compelling stories across the website, email, media, social, webinars and events. You'll partner closely with Product Management and Sales to translate launches into multichannel campaigns and use insights to continually improve engagement and lead flow.
What you can expect in this role (Job Responsibilities)
While each day brings new opportunities at SPX, your core responsibilities will be :
- Product Launches & Campaign Storytelling
- Writes case studies, blogs, newsletters, brochures and whitepapers that clearly articulate value and differentiation.
- Partner with Product Management and Sales on positioning, proof points and thought leadership; maintain a shared editorial calendar.
- Package campaign assets for reuse across web, email, social, PR and events to drive awareness, nurture buyer journeys and convert interest into qualified leads.
- Social Content & Channel Voice
- Execute the global media relations program including securing advertising opportunities, editorial, press releases and articles in print and online trade publications.
- Drive the social editorial calendar, crafting on-brand posts, captions and creative briefs.
- Actively monitor and engage with our online community - responding to comments, sharing relevant content, and fostering conversations that strengthen relationships and enhance brand reputation.
3. Web Content & On-Page SEO
What we are looking for (Experience, Knowledge, Skills, Abilities, Education)
We each bring something to the table, and we are looking for someone who has :
Required Experience
Preferred Knowledge, Skills, and Abilities
Education & Certifications
Travel & Working Environment
How we live our culture
Our culture is at the center of what we do and, more importantly, who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team, each of us leads at SPX.
What benefits do we offer?
We know that the well-being of our employees is integral. Our benefits include :
Our commitment to embrace diversity to build a culture of inclusion at SPX
We value different backgrounds, experiences, and voices at SPX, and we are committed to challenging ourselves, openly communicating, and striving to improve every day. We believe in creating an inclusive work environment where everyone has a voice and is encouraged to realise their fullest potential.