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Marketing data analyst • lubbock tx
MARKETING SUPPORT SPECIALIST
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About Us :
At Empower, we are proud to serve as a one-stop-shop business partner for healthcare organizations to support their administrative and employer needs. We strive to be more than a workplace, but also a community, where every voice is heard, and every team member is valued. Our team is driven by a shared mission to create a positive impact on healthcare organizations and the lives they touch. Join our team today to be part of our mission!
JOB DESCRIPTION SUMMARY
The Marketing Support Specialist supports the marketing and business development efforts for the organization, including its Home Health and Hospice partners. This role assists in project management, material creation, social media management, event coordination, inventory management, and administrative tasks to ensure consistency in branding and alignment with company goals.
ESSENTIAL JOB FUNCTIONS / RESPONSIBILITIES
Planning and Calendar Management :
Maintains internal and partner planning / project calendars for department initiatives (Home Health / Hospice partners).
Graphic Design and Material Creation :
Assists with graphic design projects as assigned.
- Assists in designing and producing sales and marketing materials, such as tags, postcards, flyers, and handouts.
- Ensure all materials align with company branding and compliance guidelines.
Material Management and Distribution :
Event Coordination :
Digital Asset Management and Online Presence
Monitor and update business listings on Yelp, Google My Business, and Apple Maps
Marketing Support :
Assists the Business Development team in preparing marketing collateral and proposals in both digital and hard copy formats.
Assists with preparing marketing KPI reports to measure and analyze performance.
Assists with preparing monthly departmental expense coding and submissions.
Social Media Management :
Collaborates with subject matter experts to plan, design, obtain approvals, and post content on social media platforms for partner brands.
Assists with setting up and administering partner social media profiles.
Administrative Tasks :
POSITION QUALIFICATIONS
Bachelor's degree in marketing, communications, advertising, or public relations with at least one (1) year of applicable experience or other bachelor's degree with two (2) years of applicable experience.
The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities.