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Marketing director • billings mt
Communications and Marketing Director
RiverStone HealthBillings, Montana, USA- serp_jobs.job_card.promoted
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Working title : Communications and Marketing Director Position #(s) :
Classification title : Program Director
Department : Communication & Public Affairs
Reports to : President & CEO / Health Officer
FLSA status : Exempt : Full-time
Wage Range : $78723 to $115655 annually; depending on number of years of transferrable experience and internal equity
RiverStone Health :
Serving the Yellowstone County community and south-central Montana for more than 50 years RiverStone Health is an essential provider of personal and public health services. Health Education Leadership and Protection HELP is what we provide to our community. From medical dental and behavioral healthcare; home care and hospice; public health services like immunizations WIC health promotion and restaurant inspections; and educating the next generation of health professionals our expertise spans all ages and stages of life.
Following the underlying principles of access affordability compassion and quality in every interaction RiverStone Health improves life health and safety for all. Foremost we are committed to creating a sense of belonging and engagement that respects the intrinsic value of every member of our team and the community we serve.
Communications & Marketing Overview :
The Communications and Marketing team supports internal and external communication as well as marketing projects for RiverStone Health including emergency risk communications. The team is comprised of the Communications and Marketing Director a Digital Communications and Event Coordinator and an Internal Communications and Engagement Coordinator.
Job Summary :
This position provides both strategic and operational leadership to the functions of the organization ensuring a strategic role in supporting the growth development and strengthening of the organization to achieve its long-term programmatic and financial objectives. This position represents the values ideals priorities and messages across
RiverStone Health by leading the development and implementation of coordinated communications in support of RiverStone Healths mission to improve life health and safety.
Essential Functions / Major Duties and Responsibilities :
A. Communications and Marketing Director Duties 80%
- Serves as a member of the Cross-Directors Leadership Team to provide strategic direction for organizational communication and external public affairs.
- Responsible for leadership development implementation and oversight of a comprehensive communications and marketing plan positioning the organization as a regional and national leader on significant health matters and raising its profile among key audiences.
- Cultivates new relationships and strengthens existing ones with the organizations stakeholders including board members elected officials public-sector leadership private-sector partners and other thought leaders.
- As needed provides communication guidance and support to the Board of Health RiverStone Health Clinic Board and other volunteer-based organizational committees.
- Develops implements and evaluates communication plans messaging earned and paid media and public relations which build and strengthen the organizations reputation while supporting strategic initiatives and adhering to brand standards.
- Works to ensure the financial success of the organization by researching planning and implementing communication strategies and initiatives to increase market share and visibility.
- Engage with external consultants and contractors providing input and guidance for publication design communications strategy media mix and ad placement.
- Works with subject matter experts to research write and release information to the news media including news releases guest columns journal articles fact sheets brochures etc.
- Develops and maintains strong media relationships to improve quantity and quality of media coverage and increase awareness about the work and the impact of the organization. Serves as organizational spokesperson to outside media and organizations as directed.
- Research and implement organizational strategies to utilize existing and emerging social media and digital communication tools.
- Prepares and trains subject matter experts to help effectively communicate key concepts to various news media sources to ensure that the base of quality organizational spokespeople is maintained and expanded.
- Actively promotes RiverStone Health programs and services through community outreach activities presentations and community representation.
- Participates in assigned internal work teams committees project groups and coalition building that positions and advances RiverStone Healths core goals of being a Provider Partner and Employer of Choice.
- Monitors external and internal environment to ensure that issues that could detrimentally impact the organization are proactively handled through appropriate messaging and communication channels.
- Collaborates with subject matter experts and leaders across the organization to maintain accuracy of RiverStone Health website.
- Reviews text design and images in marketing and other communications documents for accuracy readability professional design and RiverStone Health brand standards.
- Oversee the creation of digital and print design materials photos and videos for internal and external marketing and communications.
- Responds to media inquiries and connects the media with appropriate subject matter experts across the organization.
- Attends meetings workshops and training sessions and review publications and audio-visual materials to become and remain current of principles practices and new developments in assigned work areas.
- Serves as organizational Public Information Officer (PIO) during declared public health emergencies incidents or events requiring activation of healthcare incident command.
B. Supervision and Leadership Responsibilities 15%
Non-Essential Functions / Other duties as assigned 5%
Education and Experience :
Minimum Qualifications
Preferred Qualifications :
Required Certificates Licenses Registrations :
Knowledge Skills and Abilities :
Customer Service Excellence :
Supervision :
Physical Demands and Working Conditions :
Freedom to Act & Decision Making :
Communications & Networking :
Budget & Resource Management :
Required Experience :
Director
Key Skills
Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand
Employment Type : Full-Time
Experience : years
Vacancy : 1
Monthly Salary Salary : 100000 - 400000