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Marketing director • usa
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Marketing Director
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Union ChurchHarmans, MD, US- serp_jobs.job_card.full_time
Union Church Marketing Director Position
At Union, we exist for one thing to unite people with purpose by helping them know God, find freedom, discover purpose, and make a difference. We are Spirit-led, enjoyable, generous, purpose-driven, and excellent. That has been our goal for over 20 years and has guided us every single day. We are one church meeting in 8 different locations and while we're amazed by what God is doing, we aren't stopping here. What happens next will be beyond what we can imagine. Our vision has always been to impact lives by making church as accessible as possible to as many people as possible. That's why leading people isn't just an expectation; it's a necessity. It's a cornerstone of our culture. It's why we're always seeking leadersleaders like youto bring your skills to Union. We want to help you become the person God made you to be.
The Marketing Director's primary function is to use established communication platforms through email and web to create compelling calls to action that both increase the reach of Union Church and engagement of Union's attendees. You'll work across the ministries and experience departments to create and execute marketing plans with clear and measurable outcomes (attendance, registrations, sales, giving, etc.)
Key Responsibilities :
Campaign Management
- Lead multi-channel campaign execution from strategy through performance reporting.
- Own and manage the full campaign calendar : budgeting, message crafting, deliverable scope, vendor / contractor management, and reporting.
- Optimize digital campaigns across email, website, social, and paid media platforms.
Strategic Marketing & Brand Oversight
Internal Communications
Creative Collaboration
Other Duties as Assigned
Mid-Week Responsibilities
Website Updates
Make updates across the site as needed (event links, dates, page updates).
Email & Ad Metrics
Update email metrics (open & click rates) monthly.
Campaign Maintenance
Update Union Updates text codes and internal forms.
Email Execution
Review and schedule all emails.
Weekend Responsibilities (Sunday)
Website
Update homepage & online banners to "Sundays at Union".
Union Kids
Refresh devotionals (text / video) and schedule emails (Preschool & Elementary).
Sunday Deliverables
Design / upload website banner, YouTube & podcast thumbnails.
Email Marketing
Prep and finalize weekly email content and layout.
Must-Have's
Nice-To-Have's
Benefits & Compensation
Union Church offers a generous compensation package. The salary for this position is commensurate with experience. In addition to the total compensation package, Union Church staff receive medical, dental, and vision insurance, short- and long-term disability, life insurance, 403(b) retirement plan, paid time off (PTO), and paid holiday days.
Our Beliefs, Culture, and Commitment to Diversity