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Marketing manager • anaheim ca
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Career Area : Marketing
Job Description :
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.
Job Summary :
Supports development and execution of the mid-to-long-term marketing strategy for VisionLink portfolio products with business partners in a global capacity.
This position uses a customer-back focus in pivotal marketing leadership role focused on developing and executing the marketing strategy for Caterpillars VisionLink portfolio. You will drive portfolio positioning market segmentation and go-to-market initiatives to accelerate VisionLink adoption and revenue growth globally. Your work will influence how VisionLink is perceived promoted and delivered to customers and dealers ensuring our solutions meet evolving market needs.
What You Will Do :
- Develop and implement comprehensive marketing strategies for the VisionLink portfolio including product positioning messaging and value proposition for target segments.
- Design and execute go-to-market plans for VisionLink collaborating with regional sales teams product managers and business divisions to maximize market penetration.
- Build and nurture relationships with key customers and dealers to gather insights drive adoption and ensure satisfaction with VisionLink marketing solutions.
- Conduct market research competitive analysis and customer segmentation to inform marketing strategies and identify growth opportunities.
- Lead cross-functional teams to synchronize marketing and sales efforts for VisionLink.
- Define and track key marketing metrics to evaluate campaign effectiveness and portfolio growth.
- Lead cross-functional Go-To-Market teams where on-board technology off-board services and commercial strategies meet actively participating in all decisions for GTM concepts : marketing financials deployment readiness and VOC / VOD collection.
What You Will Have :
Top candidates will have :
Additional Information
#LI
Summary Pay Range :
$144960.00 - $217320.00
Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits :
Subject to plan eligibility terms and guidelines. This is a summary list of benefits.
Medical dental and vision benefits
Paid time off plan (Vacation Holidays Volunteer etc.)
401(k) savings plans
Health Savings Account (HSA)
Flexible Spending Accounts (FSAs)
Health Lifestyle Programs
Employee Assistance Program
Voluntary Benefits and Employee Discounts
Career Development
Incentive bonus
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer such as H L TN F J E O. As a global company Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates :
December 4 2025 - December 14 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply Join our Talent Community.
Required Experience :
Manager
Key Skills
Business Development,Customer Service,Apache,Market Research,Customer Relationship
Employment Type : Full-Time
Experience : years
Vacancy : 1
Monthly Salary Salary : 144960 - 217320