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Marketing manager • san diego ca
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Title : Marketing Manager
Location : San Diego, California
Duration : 7 months
Job Description :
Supports and executes business and market needs and translates those needs into required planning, resource allocation, and Marketing deliverables to meet the company's business goals and objectives. Responsible for areas including industry analyst relations, marketing events, channel marketing, public relations, branding, digital marketing, social media, product marketing. Partners with cross-functional teams and internal stakeholders to complete work that aligns with the company vision. Applies knowledge of principles, best practices, and applicable market research to develop competitive market strategies
The Developer Marketing team is seeking an experienced Marketing Manager who is enthusiastic about building B2B digital marketing and go-to-market initiatives that inspire new developers to discover and adopt Client Technologies.
Client Developer Marketing's goal is to win the hearts and minds of developers around the world by providing innovative technical education, tools, resources and inspiration to enable developer success and innovation.
As we expand our reach, the right candidate will be responsible for designing and executing effective marketing strategies and digital marketing initiatives targeting Compute, AI, and IoT developer personas. You will join a fast-paced team responsible for the product marketing and go-to-market of hardware and software systems including leading on-device AI technology and connectivity chips from Client and Snapdragon that power leading applications at the edge.
You will work closely with Product Management, Product Marketing, Developer Relations, Marketing, and Engineering to ensure the cohesive, user-centric approach to promoting Client technologies and developer tools
Key Responsibilities :
- Drive digital marketing and GTM strategy and execution that results in actionable insights and meets business objectives.
- Grow the Client developer audience, working cross-functionally to deliver marketing initiatives grounded in the developer journey framework, user insights, business goals, and market dynamics.
- Plan and support launch of new Client and Snapdragon products and solutions including developer audience messaging, content marketing, and digital tactics to scale adoption.
- Collaborate with cross-functional and broader marketing teams to develop effective messaging and GTM strategies.
- Balance creative and analytic thinking, putting forth best-in-class execution within a measurable and data-driven framework.
- Develop, track, and report on KPI performance to stakeholders and Client leadership team to drive data-informed decisions.
- Continuously optimize digital campaigns based on performance data and industry trends.
- Team leadership and people management skills.
Required qualifications :
Preferred qualifications :