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Online marketing • albuquerque nm
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A Place At Home - Albuquerque -
Job Description : Sales and Marketing Specialist
Company : A Place at Home
Industry : Senior Home Care
About Us
A Place at Home is a senior-focused home care agency dedicated to providing compassionate, professional, and personalized care services. Our mission is to empower seniors to live with dignity, comfort, and independence while offering peace of mind to their families. Beyond care, we are committed to educating our community about senior care options, resources, and wellness.
Position Overview
The Sales and Marketing Specialist will play a key role in driving growth and community engagement for A Place at Home. This position is responsible for building strong relationships with referral partners, developing and executing marketing strategies, and promoting our services to families and community organizations. The ideal candidate is passionate about senior care, skilled in communication, and motivated to make a positive impact in the lives of older adults and their families.
Key Responsibilities
Develop and implement sales and marketing strategies to increase brand awareness and client acquisition.
Build and maintain relationships with referral sources, including healthcare providers, senior living communities, and local organizations.
Represent A Place at Home at community events, health fairs, and educational seminars.
Create and distribute marketing materials, both digital and print, to promote services and educational resources.
Manage social media platforms and online presence to engage the community and highlight agency initiatives.
Track and analyze marketing campaigns, referral activity, and sales performance to ensure goals are met.
Collaborate with leadership to identify new opportunities for outreach and partnerships.
Educate families and community members about senior care options and the services offered by A Place at Home.
Qualifications
2+ years of experience in sales, marketing, or business development, preferably in healthcare, senior care, or related industries.
Strong interpersonal and relationship-building skills.
Excellent written and verbal communication abilities.
Proficiency in digital marketing, social media management, and CRM tools.
Self-motivated, goal-oriented, and able to work independently.
Passion for serving seniors and educating the community.
Benefits
Competitive salary with performance-based incentives.
Paid time off and holidays.
Professional development and training opportunities.
Meaningful work that makes a difference in the lives of seniors and their families.