Public relations coordinator serp_jobs.h1.location_city

Full-Time and Permanent; 7.5 Hours / Day; 252 Days / Year; 12 Months / Year; Grade I

The Senior Coordinator of Multimedia, Artificial Intelligence, and Digital Innovation is responsible for advancing strategies, policies, and procedures in support of Norfolk Public Schools’ operational, training, and public relations objectives through the use of artificial intelligence (AI) and emerging digital technology. This role is responsible for the management and maintenance of web-based content (such as the division website and intranet) and leveraging AI-powered tools and techniques to enhance efficiency and effectiveness throughout the Office of Communications and Community Engagement. The Senior Coordinator serves as a subject matter expert in matters pertaining to AI implementation, and digital infrastructure, collaborating with stakeholders, managing resources, and providing multimedia and digital support to organizational initiatives.

This position requires expertise in communications, multimedia production, and the strategic integration of emerging AI technologies. This position requires excellent writing and editing skills as well as extensive knowledge of different media platforms and the function and best practices for each, implementing the use of these platforms as an effective means of communication and storytelling. This employee also has working knowledge of graphic design, photography, and videography. The Senior Coordinator will be responsible for growing the division’s digital footprint, website and intranet, creating social media and newsletter content, and reviewing and scheduling content submitted for publication by other team members. The Senior Coordinator will also provide support to the Director of Communications for comprehensive communications campaigns, improving internal communications (such as the employee newsletter and intranet site), along with press releases and other written materials. The individual who serves in this position may provide support for the division’s Freedom of Information Act (FOIA) program by managing an assigned portion of the division’s requests.

SUPERVISION

The Senior Coordinator of Multimedia, Artificial Intelligence, and Digital Innovation duties are

performed under the direction of the Chief Strategy, Innovation, and Community Engagement Officer. Work is performed under the direct supervision of the Director of Communications and Community Engagement.

ESSENTIAL FUNCTIONS OF THE CLASS (May not include all duties performed by each position in the class).

Manage the daily responsibilities of the Norfolk Public Schools Web Development Team.

Develop and implement multimedia information strategies, policies, and procedures to support organizational goals.

Identify opportunities to utilize AI-generated content to enhance communication, training, and public relations efforts.

Coordinate with stakeholders to align information initiatives with organizational objectives.

Assess and implement emerging AI technologies and tools to streamline content creation and optimization.

Manage the production / distribution of the school division newsletter, podcasts, website, and intranet.

Ensure the quality, consistency, and effectiveness of multimedia content, including the integration of AI-generated elements.

Ensure compliance with relevant policies, regulations, and best practices for information management.

Provide guidance and training to staff on the use of digital resources, including the integration of AI-powered tools and techniques.

Collaborate with internal departments and external partners to integrate visual information resources and share best practices, including the application of AI-driven solutions.

Represent the organization in relevant industry forums and networks to stay informed of emerging trends and technologies, particularly in the realm of AI and visual content.

Serve as a subject matter expert on digital innovation-related matters, including the strategic implementation of AI.

Procure and maintain necessary equipment, software, and other resources to support web / intranet production and asset management, with a focus on AI-enabled solutions.

Assist in the development of guidelines and brand standards, incorporating AI-driven design and personalization capabilities.

Produce high-quality written content, such as reports, presentations, and communication materials, to support the organization's visual information efforts.

Supports the entire communications team with other duties as assigned.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES

Thorough knowledge of emerging trends and innovations in AI-powered visual content tools.

Broad understanding of project management methodologies and the ability to plan, coordinate, organize, schedule, and prioritize activities, functions, and assignments.

Proficiency in web design and management software (e.g., WordPress, Wix, Squarespace, Adobe Creative Cloud).

Expertise in leveraging AI-based content creation, optimization, and personalization tools.

Strong writing and communication abilities to translate technical concepts, high-level professional writing and storytelling skills, and effective collaboration and stakeholder management skills.

Strategic thinking to develop and implement visual information plans and creative problem-solving to identify innovative uses of AI and other digital technologies.

Ability to establish and maintain successful working relationships with superiors, peers, government officials, community organizations, business leaders, and the news media.

Ability to work under pressure with tight deadlines, including emergency and critical situations, and the ability to calmly communicate with internal and external audiences during these situations.

Knowledge of or willingness to learn applicable federal and state laws, regulations, and directives such as the Virginia Freedom of Information Act (FOIA) and the Family Educational Rights and Privacy Act (FERPA).

Strong technical skills web design software, as well as experience with AI-based content creation and optimization tools.

Excellent project management, communication, and interpersonal skills, including the ability to write effectively for a variety of audiences.

Understanding of visual information standards, best practices, and emerging technologies, particularly in the realm of AI and visual media.

Ability to work collaboratively with cross-functional teams and stakeholders, and to translate technical concepts into clear, actionable plans.

Detail-oriented with excellent organizational skills.

Excellent interpersonal skills.

Creative and proactive problem solver.

Experienced in Adobe software (Photoshop, InDesign, Illustrator) and / or Canva.

Excellent written and oral skills, including presentation experience.

Knowledge of public relations principles.

Knowledge of social media and analytics.

Knowledge of website maintenance and management.

Proficient in the Microsoft Office Suite.

MINIMUM EDUCATION, EXPERIENCE AND TRAINING REQUIREMENTS

Master’s degree from an accredited college or university in Communications, Instructional Technology, Computer Science / Information Technology, Business, Information / Library Science, Journalism / Mass Communication / English, Marketing, or a related field. Minimum 3-5 years of experience in a visual information or multimedia role, with a demonstrated understanding of AI-powered tools and techniques.

LICENSE

Valid driver's license required.

Technical certifications in relevant systems preferred.

PHYSICAL ATTRIBUTES

Work requires normal physical effort associated with working in an office environment. Additional work environments include school settings, board meetings, and athletic events.

HAZARDS

Work involves exposure to normal, everyday risks.

UNUSUAL DEMANDS

This position may require flexible or additional work hours, including on-call duties, responses, and work during emergency situations including inclement weather, active threat, or other school closure. This work is subject to changing requirements, priorities, and interruptions. Resilience under pressure is essential. Work is performed in an office setting as well as throughout the school division and school community. Additionally, work requires continuous professional development in the areas of AI / emerging technology, communications, media, community, and public relations.

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