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Public relations manager • wichita ks
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Job Description
Job Description
Definition and Examples of Work
- Analyzes customer, traffic and market data to identify trends and patterns in current and targeted customer behaviors.
- Uses data insights to recommend process and program improvements and campaign / message initiatives that educate and / or prompt the customer / prospect to act.
- Plans campaigns designed to attract new customers, increase desired behaviors and better meet customer needs and expectations.
- Coordinates development and / or revision of materials used to attract new and retain existing DriveKS and KTAG customers.
- Collaborates with cross-functional team members to develop strategies, plans and materials including close work with the customer service center.
- Partners with internal customers and external vendors to implement new processes and tools (i.e. payment options, communication tools, etc.) that enhance the customer experience.
- Coordinates market and data research projects as needed.
- Additional duties may be assigned as business needs require.
Latitude and Impact of Position
This position works independently and as part of a team, including providing input and problem solving with others to complete tasks. Decision making is typically done in conjunction with others and independently regarding decisions affecting individual tasks, department and organizational policy. Negotiation and persuasion is used with internal / external customers and / or vendors. Successful completion of job tasks impacts operating costs, monetary effect, management decisions, processes and procedures, customer satisfaction, and external company image and liability.
Work Environment
The work environment described here is representative of the general work environment for the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
QUALIFICATION
Required Knowledge, Skills and Abilities
Preferred Knowledge, Skills and Abilities
Required Education and Experience
Certification, License, Registration
Physical requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Other Requirements