Senior technical writer serp_jobs.h1.location_city

Marketing Coordinator

For 50 years, Forrest Technical Coatings has been a family-owned company that succeeds based on the resilience and motivation of our performance-based team. Working at Forrest allows you to do your best work every day and provides competitive pay along with a strong work-life balance.

We're looking for a Marketing Coordinator to support a wide range of marketing activities. This role is ideal for someone who's comfortable wearing many hats, enjoys both creative and detail-oriented work, and is looking to make a meaningful impact in a small-but-mighty marketing team.

You'll support both our B2B industrial coatings business and our retail stores. From executing social posts to organizing product labels to leveraging ZoomInfo for prospecting, you'll help bring ideas to life while ensuring day-to-day marketing tasks run smoothly.

Key Responsibilities

Content Management & Light Writing

Write, format, and upload blog and email content. Repurpose existing content into short LinkedIn posts, email snippets, or visuals. Pull insights from webinars to create social or email content.

Customer Loyalty Marketing

Assist with creating and executing an ongoing customer loyalty marketing program. Execute NPS survey and compile results through Survey Monkey. Coordinate and execute testimonial and review interviews to strengthen brand trust. Help turn interviews into content for blog, email, sales assets, or social channels.

ZoomInfo Prospecting

Leverage ZoomInfo's platform tools to identify and research potential prospects. Build and maintain targeted contact lists that align with the company's ideal customer profile. Collaborate with the sales team to share relevant prospect insights and opportunities. Support lead generation efforts by providing accurate, up-to-date prospect data.

Event Execution

Assist with tradeshow logistics. Coordinate pre- and post-show communication plan. Manage planning and execution for company events.

Website Maintenance

Assist with keeping pages and product information current for both retail and business website.

HubSpot Support

Write, create, and schedule email campaigns. Build lists or basic reports as needed. Help sales when needed.

Asset Library Maintenance

Organize and maintain marketing files such as sales sheets and product labels. Ensure the sales team has access to the latest collateral.

Process Documentation

Own work instructions for marketing department and create / update as needed.

What We're Looking For

24 years of marketing experience or equivalent training. Strong writing and editing skills. Experience with Adobe InDesign, Canva, or similar design tools. Comfort with tools like HubSpot (or similar CRM / marketing automation platform), ZoomInfo, Survey Monkey, and WordPress / CMS systems. Highly organized with strong attention to detail. A self-starter who can manage multiple priorities with minimal oversight.

Experience in manufacturing, retail, or B2B / B2C hybrid environments a plus.

Equal Opportunity Employer Minorities / Women / Veterans / Disabled