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This role is highly collaborative with the Digital Content Specialist, Digital Marketing and the Creative Design teams. You’ll drive omni‑channel social presence, elevate the brand’s storytelling, and ensure every post is optimized for both impact and performance.

Key Responsibilities

Develop, present, and execute social media strategies that balance brand awareness and conversion goals across Instagram, TikTok, Facebook, YouTube.

Create campaign roadmaps for product launches, seasonal pushes, and cultural moments.

Conduct social media audits, identify gaps, and implement improvements.

Collaborate cross‑functionally to ensure campaigns align with marketing, e‑commerce, and retention initiatives.

Creative Storytelling & Content Execution

Ideate, shoot and produce trend‑forward content (reels, TikToks, YouTube shorts, behind‑the‑scenes, graphics, copy) that resonates with the brand’s audience.

Participate in and capture live / real‑time content during events, launches, and activations.

Develop live strategies (shopping, tutorials, events) that boost engagement and conversions.

Propose creative campaigns, promotions, and competitions that amplify reach.

Data, Analytics & Optimization

Track, analyse, and report on campaign performance weekly and monthly with actionable insights.

Use platform analytics, KPIs, and conversion data to inform content strategy and creative direction.

Identify top‑performing formats and replicate success across channels.

Test and refine posting cadence, messaging, and creative for maximum ROI.

Benchmark against competitors and translate learnings into opportunities.

Community & Influencer Growth

Cultivate and expand the brand’s influencer, affiliate and brand ambassador network through proactive engagement and communication.

Build and manage workflows for influencer, affiliate, and brand ambassador programmes.

Maintain strong relationships with creators to amplify reach and drive conversions.

Monitor online feedback, reviews, and sentiment on published content to protect brand reputation.

What You’ll Own

Channel strategy, editorial calendar, and weekly test plan for TikTok, Instagram, Facebook, YouTube.

Creative briefs, scripts / storyboards, shot lists; creator / UGC sourcing & rights management.

Trend / competitor scanning, AB tests to lift hold rate, view completion, shares / saves.

Captions / CTAs, accessibility (on‑screen text / closed captions), publishing cadence.

Partner with Paid Social on ad‑ready concepts (safe zones / durations / specs) and learnings loop.

Confidently capture short‑form video and photography, ensuring a polished, elevated, and brand‑right aesthetic that is inherently social‑first.

Set up and dismantle camera equipment, microphones, lighting, props, and other necessary gear for shoots.

Schedule and Publish content.

May include travel to shoot content.

Must‑have

3‑5 yrs in social strategy with TikTok, Instagram, Facebook, YouTube wins; elite hook / copy chops; strong creative direction.

Fluent in platform specs, vertical or horizontal orientation, safe‑zone thinking, caption best practices.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.

3‑5 years of proven experience as a Digital Content Strategist or similar role in outdoor tools or home & garden industries.

Strong balance of creativity and analytical expertise.

Hands‑on content creator : comfortable ideating, filming, and minimal editing quick‑turn content.

Deep knowledge of TikTok, Instagram, Facebook and YouTube content strategy and execution, and platform algorithms.

Proficient in analytics and social media management tools (native + third‑party).

Proficient in AI tools and social media management tools (native + third‑party).

Exceptional writing and copy skills, with a talent for storytelling.

Ability to thrive in a fast‑paced, collaborative, on‑site environment.

Organised and detail‑oriented, able to manage multiple projects simultaneously.

Salary $90,000–$105,000

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Staffing and Recruiting

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