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While we’re best known for Lakanto , the #1 monk fruit sweetener brand in the U.S., we are much more than that—we are Saraya USA . Part of a global, family-owned company with over 70 years of experience, Saraya is rooted in a deep commitment to sustainability, health, and innovation.

We’re looking for our next VP of Marketing & Creative who brings not just the strategic and creative experience to lead, but the spark and energy to inspire. If you’re ready to lead a portfolio of purpose-driven brands into their next evolution, this is your moment to make a meaningful impact.

Founded in Japan and proudly established in Utah, Saraya USA is celebrating our 10-year anniversary in 2025. Our mission is to "Connect Through Life" —bringing people closer to themselves, each other, and the planet through products that support better living and a healthier world. Long before "eco-friendly" was a trend, Saraya was creating solutions that aligned human wellbeing with environmental care.

At Saraya USA, we manage a growing family of purpose-driven brands that reflect our values :

• Lakanto – Natural, zero-glycemic monk fruit sweeteners and lifestyle products that help people ditch sugar and embrace wellness without compromise.
• Happy Elephant – High-performance, plant-powered home care products made with biodegradable ingredients and no synthetic fragrances—for a truly clean home and a cleaner planet.
• arau.baby – Gentle, non-toxic baby care and laundry products made with botanical ingredients and designed for even the most sensitive skin.
• Kyhv – Clean-ingredient sports nutrition designed to fuel performance with purpose—backed by science, driven by nature, and made without compromise.

Together, these brands represent our unwavering dedication to improving lives and creating a brighter, more sustainable future—for our customers, our communities, and the earth.

What You’ll Do

As the Vice President of Marketing & Creative at Saraya USA, you will lead the development and execution of brand, marketing, and creative strategies across our portfolio of wellness and sustainability-focused consumer brands. This is a high-impact leadership role that requires a strong balance of strategic thinking, creative vision, data-driven decision-making, and team empowerment. You’ll collaborate closely with executive leadership, sales, product development, eCommerce, and operations to grow our brands, deepen consumer connection, and bring our mission to life.

Key Responsibilities :

Brand Leadership & Strategy

Creative Direction

Marketing Execution

What Success Looks Like in This Role

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Food and Beverage Services

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