Programming serp_jobs.h1.location_city

Essential Functions :

• Consults with senior stakeholders on overarching enterprise strategy to determine nature and priority of desired video content to most effectively advance company initiatives.
• Conceptualizes, writes, and develops engaging video scripts and storyboards that highlight the challenges dentists face and showcase dental technology solutions (e.g., clinical tools, materials, techniques) to improve practice efficiency and patient outcomes.
• Plans and coordinates all aspects of video production, including scheduling shoots, scouting locations (e.g., dental offices, clinics, or labs), and identifying and securing talent (e.g., dentists, dental staff, or patients for interviews or demonstrations).
• Produces and directs on-location and in-studio video shoots, ensuring high production quality and alignment with the Company’s brand vision. Operates or oversees the use of cameras, lighting, and audio equipment to capture professional-grade footage, on time and within budget. Tags content as needed with metadata and other identifying descriptions for ease of sorting and retrieval.
• Edits video content using industry-standard software (e.g., Adobe Premiere Pro, Davinci Resolve) and emerging technologies (e.g. generative AI toolsets) to create polished, engaging videos, on time and within budget. Incorporates graphics, animations, and sound design to enhance storytelling and viewer engagement.
• Works closely with the marketing team (e.g., brand managers, copywriters, graphic artists, production crew, etc.) subject matter experts (e.g., dentists, engineers, etc.), and other stakeholders to ensure content accuracy and alignment with Glidewell’s mission to advance dental care.
• Prepares and optimizes videos for publication on YouTube and Glidewell TV (proprietary connected television network), ensuring adherence to platform-specific requirements and best practices for audience engagement.
• Manages multiple video projects simultaneously, adhering to tight deadlines and budgets while maintaining high creative and technical standards. Logs footage, maintaining HIPPA compliance where necessary, and utilizes marketing management software (Adobe Workfront) to schedule, organize, and complete projects.
• Conducts offsite video shoots at dental practices, conferences, or other relevant locations, as needed, to capture authentic human-interest stories and related visual footage.
• Stays up to date on dental industry trends, video production techniques, and digital content strategies to ensure innovative and relevant content.

Education and Experience :

Knowledge and Abilities :

Pay range : $118,000.00 to $158,000.00

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