Head of Content and Brand marketing (EdTech)

Head Of Brand & Content

This is a remote position.

Negentrix Holding is an educational company with a mission to help people integrate into Germany through practical education and employment.

We operate three schools IT Career Hub, DWW Akademie, and Beam Institute of Technology where we train students for in-demand professions and support them all the way from choosing their career path to securing their first job.

Our audience consists of people for whom German is not their native language, but Germany is their new home. We know how to help them become part of society and succeed professionally.

We are now facing an ambitious challenge : to become the schools of first choice in the markets where we operate. To achieve this, we are looking for a Head of Brand & Content who will be responsible for our communication across channels, content distribution, and the creative team.

Key Goals for This Role :

• Elevate brand positioning to become the first choice in our markets by strengthening perception across all funnel stages and in multiple languages (RU, EN, DE).
• Build and scale a robust content marketing engine that consistently communicates our values, differentiators, and trustworthiness to diverse audience segments.
• Drive growth through non-performance channels by experimenting with new formats, testing ideas, and implementing high-impact tactics across blogs, reviews, media, magazines, external platforms, and PR.
• Shape a communications strategy tailored to distinct customer segments, refining and adapting key messages to resonate deeply with their motivations.
• Establish, together with analytics, a reliable system to measure the effectiveness of non-performance content and channels, including brand uplift, trust, preference, and lead generation.

How These Goals Translate Into Action :

Requirements :

Benefits :