Data Analyst

Position Summary

The data analyst supports University Communications by managing a high-quality strategically aligned and timely data measurement and reporting program. This role manages the collection integration and analysis of data across multiple websites digital channels and platforms to inform communications strategy and decision-making. The role is responsible for delivering actionable insights developing reports and facilitating search engine optimization ( SEO ) strategies to drive the visibility engagement and effectiveness of UNCG communications initiatives.

Minimum Qualifications

Bachelors degree in communications marketing data analytics or a related field or equivalent combination of education / experience.

Preferred Qualifications

Demonstrated experience with Google Analytics Google Tag Manager Google Data Studio and Google Sheets. Proficiency with digital analytics platforms email marketing tools and social media measurement tools. Familiarity with SEO strategies keyword research and content optimization best practices Strong problem-solving analytical and quantitative skills with the ability to interpret data and provide actionable insights. Proficiency in Excel PowerPoint and other reporting and visualization tools. Excellent communication skills including the ability to explain data insights to non-technical audiences. Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously. Ability and willingness to learn new technologies quickly and adapt to emerging analytics tools. Knowledge of Associated Press style guidelines. Experience with database management or design. Familiarity with advanced SEO techniques and tools. Experience using media monitoring and reporting platforms (e.g. Cision Talkwalker or Brandwatch). Working knowledge of content management systems and HTML .

Work Environment

Inside - c

Required Experience :

IC

Key Skills

Data Analytics,Microsoft Access,SQL,Power BI,R,Data Visualization,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics

Employment Type : Full Time

Experience : years

Vacancy : 1