Senior Marketing Specialist

Senior Marketing Specialist

We're looking for a Senior Marketing Specialist to join the USRM Marketing organization on our Advertising Team. This is an exciting opportunity to be part of a group that is shaping the Liberty brand through high-profile campaigns across major partners and platforms. As a member of the Advertising Team, you'll play a role in developing and executing strategies that drive brand growth and engagement and supporting the day-to-day work. Success in this role requires not only strong marketing expertise but also the ability to collaborate effectively across teams. We value team players who bring a positive, solutions-oriented mindset and thrive in a fast-paced, dynamic environment. If you have a passion for innovative marketing, enjoy working with others to deliver impactful creative, and want to impact highly visible work, this role offers the chance to make a meaningful impact.

Key Responsibilities

• Digital Display & High-Impact Lead Own strategy and execution for Digital Display and High-Impact advertising units across major platforms. Partner with media teams and creative agencies to deliver innovative placements.
• Added Value Lead Own strategy and execution for Added-Value creative tied to media placements. Collaborate with partners to activate custom content, sponsorships, and experiential opportunities that amplify brand impact.
• Paid Social Support Support planning, development, and optimization of paid social campaigns across all major platforms. Partner with media team to monitor performance, provide insights, and ensure alignment with broader advertising objectives.
• Advertising Operations Oversee day to day operations including talent management and trafficking. Maintain strong relationships with internal teams and external partners.
• Advertising Campaign & Sponsorship Support Support planning and development of high-profile campaigns and sponsorships across platforms and tactics.

Qualifications

About Us

The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and / or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve. We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit : LMI Benefits .

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.