Manager, Social Media

Exelon Social Media Manager

We're powering a cleaner, brighter future. Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work with us to deliver solutions that make our diverse cities and communities stronger, healthier and more resilient. We're powered by purpose-driven people like you who believe in being inclusive and creative, and value safety, innovation, integrity and community service. We are a Fortune 200 company, 19,000 colleagues strong serving more than 10 million customers at six energy companies. In our relentless pursuit of excellence, we elevate diverse voices, fresh perspectives and bold thinking. And since we know transforming the future of energy is hard work, we provide competitive compensation, incentives, excellent benefits and the opportunity to build a rewarding career. Are you in?

Primary Purpose

Exelon's social media team develops and manages strategic, innovative, engaging social media communications supporting our companywide brand strategy. The manager of social media provides day-to-day direction of the team executing data-driven social strategy for Exelon and helps drive related governance across the Exelon family of companies. The position develops engaging, strategic, organic and paid social media campaigns informed by internal and industry metrics and driven by customer-centered stories. The position provides support for Exelon's operating companies on governance, best practices, aligning editorial strategy, and content creation and amplification. The position executes Exelon's social media advertising, managing paid social media budget, vendors, and related development funding. Work of the team and the manager includes supporting the integrated marketing communications programs and reputation management program. The position supervises a diverse, talented team of social media specialists and reporters. The social media team works closely with Exelon's content lab team, brand and marketing team, media relations and internal communications teams to execute a companywide integrated communications strategy.

Primary Duties

• The manager of social media provides day-to-day direction of the team executing data-driven social strategy for Exelon and helps drive related governance across the Exelon family of companies. The position develops engaging, strategic, organic and paid social media campaigns informed by internal and industry metrics. (25%)
• The position provides support for Exelon's operating companies on governance, best practices, aligning editorial strategy, and content creation and amplification. (25%)
• The position executes Exelon's social media advertising, overseeing all social paid social media budget, vendors, and related development funding. (20%)
• Work of the team and the manager includes supporting the integrated marketing communications programs and reputation management program. The position supervises a diverse, talented team of social media specialists and reporters. (10%)
• Develop and oversee execution of social media communications work related to projects for Exelon and BSC initiatives, and provide counsel on operating company projects, including advertising, digital content, special events, and other vehicles. (10%)
• Manage corporate / BSC vendor relationships and budgets for social media communications. (5%)
• Provide counsel to Exelon and operating company executives and leaders, informed by industry expertise and relevant external and internal metrics. Oversee creation of reports and presentations used to provide internal guidance related to social media. (5%)

Job Scope

Reports to Sr. Manager of Social Media, with accountability for client satisfaction among internal clients. Supervises social media specialists and reporters. Requires strategic planning and execution of digital, branding and integrated marketing communications campaigns, as well as management of budgets and forecasts. High level of strategic thinking, digital and branding experience, creativity and writing skill required. Some travel required. Self-starter with ability to work independently.

Minimum Qualifications

Four-year degree in Communications, Digital Communications, Journalism or related field. Minimum 10 years general communications, with at least 6 years in digital / social media communications. Excellent verbal communication, writing, editing, and presentation skills. Strong interpersonal communication and management skills. A high level of self-motivation and independence will be critical, as will strategic thinking and organizational sensitivity. Excellent follow through capability; demands high level of performance from self and others. Exceptional creativity, innovation and strategic thinking. Experience with managing social media, video, and other digital platforms. Demonstrated experience managing and or executing paid and organic social media campaigns. Experience managing vendors and budgets. Demonstrated managerial experience skills. Knowledge of layout / design principles. Ability to interact with all levels of staff, including senior executives.

Preferred Qualifications

Masters degree in Digital or Integrated Marketing Communications or MBA. Strong relationships with marquee social media platforms used by Exelon.

Benefits

Annual salary will vary based on a candidate's skills, qualifications, experience, and other factors : $96,000.00 / Yr. $132,000.00 / Yr. Annual Bonus for eligible positions : 20% 401(k) match and annual company contribution Medical, dental and vision insurance Life and disability insurance Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding / primary caregiver leave or parental leave Employee Assistance Program and resources for mental and emotional support Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement Referral bonus program And much more