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Director, Mature Assets
Director, Mature AssetsBioCT Innovation Commons • Ridgefield, CT, United States
Director, Mature Assets

Director, Mature Assets

BioCT Innovation Commons • Ridgefield, CT, United States
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  • [job_card.full_time]
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Compensation Data

This position offers a base salary typically between $200,000 and $316,000. The position may be eligible for a role specific variable or performance-based bonus and or other compensation elements. For an overview of our benefits please click here.

Description

The Director, Mature Assets will oversee and lead the development and implementation of the mature asset strategy in order to optimize the value of our late life cycle and LOE products. The individual will develop the financial and operational objectives for the portfolio and work closely across our organization from product forecasting to delivery and dispensing requirements. They will be responsible to translate LOE research into assumptions that feed into the LTF process, run LTF quarterly trends, represent forecast and communicate the commercial approach to deliver on budget. The Director of Mature Assets is a recognized expert for the brand and / or indication and therefore, provides leadership, mentoring and guidance to cross functional teams and contributes to functional strategy.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

  • Ensure that department goals are aligned with Mature Assets goals and priorities. Ensure development and effective implementation of brand objectives and strategies. Oversee development of tactical plans (sales / promotional tools, convention / symposia, PR / media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals. Deploy department resources to ensure that financial and operational objectives are met, while ensuring that corporate standards of excellence, company policies, compliance and ethical business practices are upheld by members of the Department. Develop annual objectives and budgets.
  • Create a performance based culture with clear accountability and a sense of urgency for achieving results. Lead the creation and / or management of (recruit, hire, coach, develop, motivate, manage and monitor performance) a staff of management and / or professionals in core competencies and department specific knowledge, process and skills including understanding the market, development of brand positioning, messaging, etc. This includes setting job expectations, providing regular feedback, identifying performance challenges, creating action plans and monitoring the effectiveness of those action plans. Complete Career Planning and competency assessment to ensure professional development of department members.
  • Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. Continuously look to identify process improvements and other efficiencies within the function and lead the implementation of identified improvements.
  • Forecast and monitor Gross and Net Sales for the brand - conduct channel and payer assessment in line with managed markets strategy to ensure brand contributions are in line with corporate expectations. For launched products meet financial targets for the brand including net sales, discounts and market share.
  • Manage relationship effectively with co-marketing partner / team, if applicable, to ensure clear communication and aligned execution of brand strategies and tactics. Represent the brand with internal and external stakeholders. Ensure appropriate strategic direction is communicated to and executed by external agencies.
  • Chair / lead cross-functional teams involving Marketing, Sales, Managed, Markets, DRA, Legal, Medical, PR, actively soliciting team expertise and input in the development and execution of brand strategies. Co-lead the Product Team with Medical.
  • Develop and monitor DP and sample allocations and expenditures.
  • Develop, coordinate and execute annual business and brand plans as per schedule.
  • Develop, coordinate and execute Phase IV and Life Cycle Management Plans to optimize brand´s long-term commercial value.

Requirements

  • Bachelor´s degree from an accredited institution required.
  • MBA preferred.
  • Ten-plus (10+) years of experience in the pharmaceutical industry or marketing, including six (6) years of US pharmaceutical marketing or related pharma experience.
  • Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).
  • Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred.
  • Previous supervisory experience preferred.
  • Demonstrated people management and leadership.
  • Demonstrated project management skills.
  • Ability to drive US Marketing strategies for defined brands, impacting brand performance in the US.
  • Demonstrated ability to manage budget and resources.
  • Demonstrated ability to achieve results in a highly matrixed organization.
  • History of successful performance.
  • Proficiency in MSOffice, Outlook and database applications.
  • Ability to travel (may include overnight travel).
  • Eligibility Requirements

  • Must be legally authorized to work in the United States without restriction.
  • Must be willing to take a drug test and post-offer physical (if required).
  • Must be 18 years of age or older.
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