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Marketing CRO & Automations Specialist
Marketing CRO & Automations SpecialistAristo Sourcing • Phoenix, AZ, US
Marketing CRO & Automations Specialist

Marketing CRO & Automations Specialist

Aristo Sourcing • Phoenix, AZ, US
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Marketing Cro & Automations Specialist

Our client is a U.S.-based marketing agency with 20+ years of experience in digital marketing and a primary focus on direct response strategies. They work with high-performing clients across the U.S. and Latin America to build, optimize, and scale marketing funnels that drive measurable growth.

They are seeking a full-time Marketing CRO & Automations Specialist to join their team. This role combines technical automation expertise with strong analytical and creative skills in Conversion Rate Optimization (CRO). You'll work closely with U.S. and Argentina-based team members, collaborating with designers, developers, project managers, and strategists to execute and optimize marketing campaigns that convert.

As a Marketing CRO & Automations Specialist, you will be responsible for managing their marketing automation platforms, CRM integrations, and reporting tools while also leading optimization initiatives across landing pages, email funnels, and ad-to-funnel experiences.

You'll use data-driven experimentation and user insights to increase conversions, engagement, and overall funnel performance. This role blends technical execution with analytical problem-solving, creative hypothesis testing, and strategic recommendations.

Automation & Technical Responsibilities :

  • Maintain and manage marketing automation integrations with CRM and other platforms.
  • Build, test, and optimize automated workflows, email / SMS sequences, and customer journeys.
  • Execute and QA marketing automations across multiple platforms (e.g., Go High Level, HubSpot, Zapier, Twilio, etc.).
  • Handle data management processes including lead routing, tagging, API integrations, and MySQL database updates.
  • Monitor deliverability, engagement, and conversion data to ensure systems perform optimally.

CRO (Conversion Rate Optimization) Responsibilities :

  • Develop and execute CRO strategies for landing pages, emails, and funnels using A / B testing frameworks.
  • Analyze user behavior via tools like Google Analytics, Clarity, and Looker Studio to identify friction points and conversion opportunities.
  • Create and document hypotheses for tests (headline, layout, CTA, design, offer framing, etc.) and track results.
  • Collaborate with designers and copywriters to improve the customer experience and funnel flow based on behavioral insights.
  • Continuously test and refine page elements, headlines, forms, and offers to maximize opt-in, sales, and show rates.
  • Support the creation and maintenance of CRO reports, dashboards, and insights presentations for internal and client teams.
  • Apply psychological and UX principles to improve engagement and conversion performance.

    • Reporting & Analysis :

  • Track and report KPIs for marketing automations and CRO tests.
  • Build and maintain dashboards in Google Sheets, Looker Studio, or Airtable to visualize campaign performance.
  • Interpret analytics data to provide actionable insights and optimization recommendations.
  • Partner with management to define performance benchmarks and identify growth opportunities.

    • Skills :

  • Data-driven mindset with strong analytical and testing abilities.
  • Proficiency in HTML, CSS, and JavaScript for light front-end troubleshooting and A / B test setup.
  • Expertise in Google Analytics, Google Tag Manager, and data visualization tools.
  • Experience with MySQL, Airtable, Twilio, APIs, and Zapier (or similar tools).
  • Understanding of UX principles, user journey mapping, and behavioral analysis.
  • Proficient in Microsoft Excel / Google Sheets (advanced formulas, pivot tables, dashboards).
  • Excellent communication and documentation skills.
  • Strong multitasking abilities.
  • Comfortable collaborating cross-functionally in a fast-paced environment.

    • Salary : $1500-$2000 / month

    Type of Work : Full-time remote

    Work Schedule : USA business hours

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    Automation Specialist • Phoenix, AZ, US

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