Product & Segment Marketing Manager-Real Estate

Manager, Product & Segment Marketing Real Estate

SeekNow is transforming property intelligence for the real estate industry. As we expand into new marketsincluding Single-Family Rentals (SFR), Build-to-Rent, Commercial, and Institutional Real Estatewe're looking for a Manager, Product & Segment Marketing Real Estate to lead go-to-market strategy, positioning, and early-stage growth for these fast-emerging verticals.

This is a builder rolea start-up inside an established company. You'll identify market opportunities, define and test value propositions, and rapidly create content and campaigns that generate traction. You'll move fast, experiment, and iterate to find product-market fit while working closely with Product, Sales, and Marketing peers to turn early wins into scalable programs.

If you thrive in ambiguity, love building from zero, and think in hoursnot weeksyou'll shape how SeekNow enters and dominates new markets.

Key Responsibilities

Market Discovery & Strategy

• Own the Real Estate vertical strategySFR, BTR, Multifamily, and Commercial segments.
• Research and validate market opportunities; identify buyer personas, use cases, and unmet needs.
• Translate product capabilities into clear, differentiated value propositions for property owners, operators, and investors.
• Lead competitive and market analysis; synthesize insights into actionable inputs for Product and Sales.
• Collaborate with Product Management to influence roadmaps and pricing based on emerging demand signals.

Go-to-Market & Product Launch

Content Development

Campaign Orchestration & Cross-Functional Collaboration

Measurement & Optimization

What Success Looks Like

Qualifications

Why Join SeekNow

SeekNow is the trusted Property Intelligence Platform powering faster, smarter property decisions. With more than 3,000 inspections completed daily through our nationwide Seeker network, we combine human expertise with advanced technology to deliver real-time property insights at scale.

As Manager, Product & Segment Marketing Real Estate, you'll build the playbook for SeekNow's next growth chaptertesting, iterating, and scaling our presence in the SFR, commercial, and institutional markets. If you're a builder who loves speed, ownership, and measurable impact, this is where you'll thrive.

Benefits and Perks :

Seek Now offers a great benefit package, which includes health, dental and vision insurance, 401K with company match, paid time off (PTO), short and long-term disability insurance, AD&D insurance, life insurance, and more!

EEO Statement :

Seek Now is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. Seek Now does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Other Duties Disclaimer :

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Activities, duties, and responsibilities may change or new ones may be assigned at any time with or without notice.