Senior Manager CRM Strategy

A company is looking for a Senior Manager, CRM & Loyalty.

Key Responsibilities

Own the strategy and execution of email and SMS marketing programs to drive customer retention

Develop and optimize customer journeys and define segmentation strategies for personalized communications

Manage CRM technology platforms and collaborate with cross-functional teams to enhance customer engagement

Required Qualifications

6-8+ years of CRM or Lifecycle Marketing experience in DTC, preferably in beauty or consumer goods

Proven success in driving retention and revenue through email and SMS programs

Familiarity with ESPs (Klaviyo) and SMS platforms (Postscript)

Strong analytical skills and experience with data-driven decision-making

Creative thinker with a successful track record in retention marketing campaigns