Performance Marketing Specialist, II

Performance Marketing Specialist, II

Remote work : Hybrid

Overview : At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer's and partner's needs and solve their challenges. Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve. You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about locally and globally. Come make an impact every day at Zebra.

The Performance Marketing Specialist, II is responsible for coordinating strategic marketing tactics focused on influencing revenue growth within the Zebra Inside Sales team in North America and within certain assigned verticals. This role requires an individual to use their marketing knowledge, along with critical thinking skills, to support our Marketing team's overall objectives. A key function within this role is to measure overall marketing performance as well as to continuously optimize the marketing tactics to support sales success. The Performance Marketing Specialist is also responsible for orchestrating and measuring 1-2 vertical go-to-market plans throughout the year, which will include multiple channels and touchpoints such as email, content syndication, digital advertising, sales enablement materials, and events.

Responsibilities

Essential Duties and Responsibilities :

• Supports the design and execution of holistic, omnichannel marketing programs specific to the Inside Sales account targets and assigned vertical plans
• Orchestrates tactics through partnership with various execution teams, such as email, paid media, and events
• Facilitates ongoing cross-functional collaboration with sales, sales strategy, vertical / field marketing, and analytic teams (e.g., annual planning, quarterly business reviews)
• Acts as day-to-day partner with Inside Sales managers and teams to ensure alignment
• Measures and communicates performance against key metrics such as customer engagement, indirect, and direct marketing influence on revenue through marketing performance dashboards and analytic insights
• Follows a test-and-learn approach to marketing tactics and provides insights and recommendations based on learnings
• Champions, and in some cases works closely with, tools and tactics such as Outreach, LinkedIn Sales Navigator, intent data and advertising platforms, sales CRM, marketing automation, and audience segmentation

Qualifications

Minimum Qualifications :

Preferred Qualifications :

Position Specific Information :

Zebra is an equal opportunity / affirmative action employer committed to a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com .

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work. Salary : USD 67000.00 - USD 100600.00 Yearly Salary offered will vary depending on your location, job-related skills, knowledge, and experience. Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.